Noise has announced its entry into the United Kingdom and European markets with launches at Selfridges in London and Printemps in Paris. This expansion marks a big step in Noise’s ongoing global growth strategy, particularly following a recent rollout in Virgin Megastores in the UAE.
Noise is establishing a presence in prominent retail locations to give consumers direct access to its flagship products. This move aligns with wider trends in the wearable technology sector, where demand is shifting from basic fitness trackers to more personalized lifestyle devices that offer extensive customization and integration with multiple devices.
In the European market, smartwatches and fitness trackers are expected to drive approximately 53% of the region’s wearable tech revenue. Analysts project that the market will reach $48.5 billion by 2030, growing at a compound annual growth rate (CAGR) of 14.2%. Similarly, the UK market is anticipated to reach $14.1 billion by 2030, with a projected CAGR of 15.7%.
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Mr. Gaurav Khatri, Co-Founder of Noise, remarked on the significance of the launch, stating, “Our strategic launch at retailers like Selfridges and Printemps enables us to present our innovative, Made-in-India products to a wider audience.”
Noise plans to feature its complete range of products, including smartwatches, smart rings, and audio devices, such as the Luna Ring, Master Buds with Sound by Bose, and the ColorFit Pro Series. In addition, the NoiseFit App, recognized as one of India’s top health and fitness platforms, will support this expansion by connecting users within an integrated ecosystem.
Through these retail partnerships, Noise seeks to enhance its global presence while contributing to the recognition of India’s capabilities in the innovation sector.
