Apple To Acquire Image-Editing App Pixelmator
Tech News

Apple To Acquire Image-Editing App Pixelmator

Pixelmator, a popular photo-editing app known for its sophisticated yet user-friendly design, has announced that it has been acquired by Apple. More than anything, this deal promises to integrate Pixelmator’s tools into Apple’s ecosystem, most probably in the Photos app. Founded in Lithuania, the company’s repertoire of apps offers advanced editing features and AI-enhanced tools designed for photographers and casual users alike.

This acquisition aligns with Apple’s strategy to enhance its ecosystem of creative software, particularly for those interested in photography. Pixelmator’s products are only designed for Apple devices, so it’s safe to say that any hopes of them being released on other platforms now stand quashed.

As I said, Apple is expected to integrate the high-end editing features of Pixelmator into its native apps, such as Photos. Apple has previously followed a similar approach with acquisitions such as Dark Sky, where popular third-party app features were eventually incorporated into Apple’s Weather app.

For current Pixelmator users, the company has assured that existing apps will continue without immediate changes, while users can anticipate “exciting updates” under Apple’s wing. Pixelmator’s acquisition also brings new tools to Apple’s advanced hardware, such as the M4 chip-powered Macs, which will likely make use of Pixelmator’s AI-driven editing functions at optimised performance levels.

The financial aspects of this deal have been left undisclosed for now, which is not surprising since Apple is typically secretive about acquisition figures. However, the deal is expected to be worth a sizeable amount, given Pixelmator’s established market position in advanced AI-driven photo editing tools that compete directly with Adobe’s suite.

This deal reinforces Apple’s ongoing commitment to expanding its ecosystem with powerful tools for creatives, fostering innovation across its hardware and software. The acquisition is expected to be subject to regulatory approval, after which further details on integration may emerge.

 

About author

With over a decade of experience in technology journalism, Sohil brings a passion for innovation and a keen eye for the latest gadgets in town. A seasoned tech explorer, he is also an avid gamer and a movie buff. Whether it’s a groundbreaking device or an emerging trend, Sohil is here to inform and inspire tech enthusiasts everywhere.

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