Sony India has announced the launch of the BRAVIA 8 Series, an addition to its highly acclaimed line of home entertainment systems. The new series integrates cutting-edge OLED technology with the advanced AI Processor XR to deliver unparalleled picture quality and realistic audio experiences, catering to the modern viewer’s needs.
The BRAVIA 8 Series offers a range of features designed to enhance the viewing experience, including perfect blacks, precise shadow details, and dynamic contrast. This series also incorporates Acoustic Surface Audio+ and supports Dolby Vision Atmos, offering a truly immersive sound experience. Additionally, the BRAVIA 8 Series features Studio Calibrated modes developed in collaboration with leading streaming services, ensuring that viewers experience visuals exactly as the creators intended.
The Studio Calibrated Mode in the BRAVIA 8 Series replicates the image quality intended by film content creators in a home setting. This mode includes established Netflix Adaptive Calibrated Mode, SONY PICTURES CORE (formerly BRAVIA CORE) Calibrated Mode, and Prime Video Calibrated Mode. The Prime Video Calibrated Mode is a new addition that automatically calibrates picture quality across movies, series, and live sports, providing customers with optimum viewing experiences across various streaming platforms.
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Equipped with the advanced AI Processor XR, the BRAVIA 8 Series is available in 164 cm (65″) and 139 cm (55″) screen sizes, revolutionizing the viewing experience by understanding human perception of sight and sound. This processor enhances details in faces and nature scenes, delivering vibrant, true-to-life visuals and immersive sound, elevating home entertainment to new heights.
The use of OLED technology in the BRAVIA 8 Series ensures unparalleled picture quality, offering perfect blacks, accurate shadow details, and superior contrast. With 8 million self-illuminating pixels that can be individually controlled, the OLED screen delivers deeper blacks, dazzling colors, and an infinite contrast ratio, enhancing every scene with stunning realism.
Moreover, the XR Contrast Booster incorporated in the BRAVIA 8 Series enhances black levels and brightness for dynamic contrast, resulting in deeper blacks and brighter whites. This technology ensures consistent picture quality from any seat in the room, providing a truly immersive viewing experience for all viewers.
The BRAVIA 8 Series also includes XR 4K Upscaling and XR OLED Motion technology. The XR 4K Upscaling technology, powered by the Cognitive Processor XR, takes 2K signals close to true 4K quality, while the XR OLED Motion technology ensures that fast-moving scenes remain smooth and vivid. These features work together to deliver a superior visual experience, making every frame come to life with stunning realism.
Furthermore, the XR Triluminos Pro in the BRAVIA 8 Series reproduces over a billion natural shades with subtle differences, while the XR Clear Image technology minimizes noise and blur in fast-moving scenes, maintaining crisp and clear visuals.
The BRAVIA 8 Series supports advanced audio and visual technologies such as Dolby Vision and Dolby Atmos, providing a cinematic experience from the comfort of home. These features culminate in an exceptional home entertainment experience, allowing viewers to dive into a world of cinema.
Price and Availability:
| Model | Best Buy (in INR) |
| K-65XR80 | 314,990/- |
| K-55XR80 | 219,990/- |
