Check out the latest tech and unique accessories launched in India

AMD Launched High-Performance Radeon RX 7600 XT Graphics Card

If you’re a gamer or a content creator, you’ll be thrilled to know that AMD has just launched the AMD Radeon RX 7600 XT – a graphics card that will impress the gamer in you! This advanced graphics card is designed to meet your current and future demands, delivering high-performance and feature-rich gaming experiences. Get ready to immerse yourself in visually stunning gaming and raytracing experiences at 1080p with 16GB of VRAM, advanced AI technology, high-performance AMD RDNA 3 compute units and dedicated raytracing accelerators. And if you’re a content creator, you’ll be happy to know that this graphics card will unleash your creativity with its next-gen AI and content creation workloads.

That’s not all – the Radeon RX 7600 XT graphics card provides up to 1.9X faster gaming and raytracing performance than the popular NVIDIA GeForce RTX 2060 in select titles at 1080p. And if you’re looking for higher FPS in thousands of games, the new AMD Software: Adrenalin Edition driver released today has got you covered. You’ll also love the AMD Fluid Motion Frames (AFMF) frame generation technology that increases FPS to deliver massive performance improvement and smooth gameplay. The AMD HYPR-RX technology simplifies and manages the simultaneous interoperation of AMD Fluid Motion Frames, AMD Radeon Super Resolution, and AMD Radeon Boost technologies to achieve a performance-stacking effect.

But wait, there’s more! The encode/decode media engine unlocks new multimedia experiences with full AV1 encode/decode support, a wide colour gamut, and high-dynamic-range enhancements. The AMD Radiance Display Engine supports next-gen DisplayPort 2.1 and HDMI 2.1a-based displays for ultra-high resolutions and high refresh rates.

And if you’re wondering where to get this fantastic graphics card, don’t worry – it’s available from AMD board partners, including Acer, ASRock, ASUS, Gigabyte, PowerColor, Sapphire, and XFX. The price of this graphics card is USD 329, which is around INR 30000. To top it off, AMD has also released the AMD Software: Adrenalin Edition 24.1.1, which features AMD Fluid Motion Frames Technology, which boosts FPS up to 97% for a smoother gaming experience by adding frame generation technology to any DirectX 11 and 12 game. This release also offers new Video Upscaling technology, Content Adaptive ML text detection support for 4K streaming, AV1, HEVC, AVC, and OBS encode quality improvements.

Vivo Launched Y100 5G With Snapdragon 4 Gen 2 Chipset and 50-MP Camera

Vivo launched the Vivo Y100 5G in Indonesia, the latest addition to Vivo’s Y100 series. What makes the Indonesian variant even more enticing is its superior specifications compared to its Chinese counterpart. The cutting-edge smartphone boasts a 50-megapixel primary camera, setting it apart from its series counterparts, the Y100, Y100i, and Y100i Power, in the Chinese market.

Powered by a Snapdragon 4 Gen 2 chipset, the Vivo Y100 5G ensures lightning-fast performance, complemented by a robust 5,000mAh battery with an impressive 80W fast charging capability. Elegant and sleek, the smartphone is available in Black Onyx and Purple Orchid colour options, adding a touch of sophistication to your tech ensemble.

As the anticipation grows, the details about the Vivo Y100 5G’s launch in India remain shrouded in mystery. Meanwhile, the Y100i Power, launched in China in December 2023, hinted at the innovative strides Vivo is making in the industry. Back in India, an earlier version of the Y100, released in February 2023, featured a MediaTek Dimensity 900 SoC and a 4,500mAh battery with 44W wired charging support, showcasing Vivo’s commitment to delivering cutting-edge technology to its users.

The Vivo Y100 5G features a 6.6-inch Full-HD+ AMOLED display with a remarkable 120Hz refresh rate and a peak brightness of 1,200 nits. Running on a Snapdragon 4 Gen 2 chipset and 8GB RAM, the smartphone comes with up to 256GB inbuilt storage and ships with Android 14-based Funtouch OS 14 out of the box.

Capture the world with the triple rear camera setup, including a 50-megapixel primary shooter, an 8-megapixel ultrawide lens, and a flicker sensor. For stunning selfies, the front boasts an 8-megapixel camera. Powering all these features is a robust 5,000mAh battery with 80W wired fast charging support.

The Y100 5G offers seamless connectivity with dual SIM support, NFC, Bluetooth 5.0, USB Type-C port, and dual-band Wi-Fi. The device is equipped with a range of sensors, including an accelerometer, gyroscope, proximity sensor, e-compass, and an in-display fingerprint sensor, ensuring a futuristic and secure user experience.

COLORFUL Launches the iGame GeForce RTX Loong Edition Graphics Cards

Colorful Technology Company Limited, a leading brand in gaming PC components, gaming laptops, and HiFi audio products, introduces the iGame GeForce RTX 40 Loong Edition Series graphics card in celebration of the Year of the Dragon. The iGame Loong Edition takes inspiration from the Chinese dragon, also known as the loong or long, (Chinese: 龍; pinyin: lóng). These unique graphics cards feature an aesthetic dragon art in a white graphics card design.

The iGame GeForce RTX 40 Loong Edition Series graphics cards includes RTX 4060, RTX 4060 Ti 8GB, RTX 4070 SUPER, RTX 4070 Ti SUPER, and RTX 4080 SUPER models. The RTX 4060 Loong Edition and RTX 4060 Ti 8GB Loong Edition models are derived from the popular iGame Ultra W design. On the other hand, the RTX 40 SUPER Loong Edition graphics cards are derived from the iGame Vulcan White design. The Loong Edition graphics cards are limited edition to be available this year only – the Year of the Dragon.

iGame GeForce RTX 40 Loong Edition Series

The iGame RTX 40 Loong Edition Series includes an RTX 4060 and RTX 4060 Ti 8GB model – all derived from the popular iGame Ultra W Series graphics card. Unlike the Ultra W models, the Loong Edition graphics card come with a full-cover backplate to create a larger canvas for the Chinese dragon art.

Key Features

Limited edition “Year of the Dragon” design
One-key overclock – easy-to-use overclocking button located at the rear I/O
RGB lighting – customizable via the iGame Center app
Limited Edition Year of the Dragon Accessories – comes with a set of accessories including a gold Dragon Coin, Chinese red lucky envelopes, and a Loong Edition gaming mousepad.

iGame GeForce RTX 40 SUPER Loong Edition Series

The iGame GeForce RTX 40 SUPER Loong Edition Series includes an RTX 4070 SUPER, RTX 4070 Ti SUPER, and RTX 4080 SUPER model – all derived from the iGame GeForce RTX 40 Vulcan White Series graphics card model. The RTX 40 SUPER Loong Edition graphics cards feature a golden Chinese dragon art giving it a more striking appearance in both the front and back of the graphics card.

Key Features

Limited edition “Year of the Dragon” design
One-key overclock – easy-to-use overclocking button located at the rear I/O
iGame Smart LCD – detachable display for real-time monitoring and personalized display.
Display Dock – docking device for the iGame Smart LCD
RGB lighting – customizable via the iGame Center app
Vulcan Support Frame – advanced frame and PCB structure for improved rigidity and avoid PCB bending
Limited Edition Year of the Dragon Accessories – comes with a set of accessories including a gold Dragon Coin, Chinese red lucky envelopes, and a Loong Edition gaming mousepad.

Game On! Asus ROG Phone 8 Pro Now Available for Purchase in India!

Asus launched the dazzling Asus ROG Phone 8 Pro, now available for purchase in India through the official Asus website and Vijay Sales. The cutting-edge smartphone was unveiled just a few weeks ago, and the device promises an unparalleled gaming experience.

The Asus ROG Phone 8 Pro smartphone is embodied in the sleek Phantom Black design and is available in two memory configurations – 16GB/512GB and 24GB/1TB, priced at ₹94,999 and ₹119,999, respectively. The smartphone will elevate your gaming prowess as it features 24GB of RAM and is bundled with the ROG AeroActive Cooler X, sold separately for ₹5,999.

Fueling the heart of this gaming marvel is the Snapdragon 8 Gen 3 processor, seamlessly integrated with the Android 14-based ROG UI. The visual experience is nothing short of extraordinary, thanks to the 6.78″ 165Hz FullHD+ LTPO AMOLED display, complete with an embedded fingerprint reader.

The smartphone offers a robust 5,000 mAh battery, supported by 65W wired charging (30W in India). Capture every gaming moment with precision using the four-camera setup, including a 50MP primary camera with OIS, a 32MP telephoto camera with OIS and 3x optical zoom, a 13MP ultrawide camera, and a 32MP selfie camera. Additionally, stand out from the crowd with the customizable 341 Mini-LED matrix on the back.

Apple unleashed iOS 17.3 with Stolen Device Protection and a fresh wallpaper

Apple has rolled out the eagerly anticipated iOS 17.3 and iPadOS 17.3, setting a new standard for mobile operating systems. True to their commitment to accessibility, these updates are universally accessible to eager users, with no staggered release drama reminiscent of the Google sphere.

A standout feature in the iOS 17.3 update is the groundbreaking Stolen Device Protection. Offering an extra layer of security, this feature becomes a guardian if your device falls into the wrong hands, along with your passcode. With Stolen Device Protection, accessing saved passwords demands the authentication of Face ID or Touch ID.

Meanwhile, altering crucial settings like your Apple ID password or device passcode undergoes a security delay, safeguarded by biometric authentication. This feature sparks a revelation—why has this not been a standard before? It’s a game-changer that makes absolute sense. As Apple users revel in this security upgrade, the hope is that Google and Android device manufacturers swiftly take inspiration to fortify their side of the technological fence.

Beyond the realm of security, the update introduces a fresh wallpaper, elevates the collaborative spirit on Apple Music by allowing friends to co-create playlists (complete with emoji reactions), and opens up a world of entertainment with hotel support on AirPlay, enabling direct streaming to the TV in select hotels. Notably, Crash detection has undergone optimisation, ensuring a seamless and secure user experience. Embrace the future with Apple’s latest, where security and innovation converge for an unparalleled mobile journey.

Moto G24 Power Emerges with Dual Cameras, 90Hz Delight, and More

Are you ready for the arrival of the Moto G24 Power, the mid-range maestro? Well, even if you haven’t… leaked renders, specifications, and pricing details have already created a buzz across the web. The latest addition to Lenovo’s G series lineup, running on the MediaTek Helio G85 SoC, is poised to impress. The upcoming smartphone sports a captivating design featuring a hole-punch display with a silky-smooth 90Hz refresh rate, promising an immersive visual experience.

As per the trusted tipsters, the Moto G24 boasts a striking hole-punch cutout housing the selfie camera, while the rear boasts a powerful 50-megapixel dual camera setup complemented by an LED flash. Adding to its allure, the handset integrates power and volume buttons seamlessly on its right spine, potentially incorporating a side-mounted fingerprint scanner into the power button for added convenience.

The smartphone boasts a generous 6.56-inch IPS LCD HD+ display with a 90Hz refresh rate, ensuring a crisp and fluid visual experience. Fueling this sleek device is the dual SIM (Nano) Moto G24, expected to run on Android 14. Under the hood, the MediaTek Helio G85 SoC teams up with 4GB of RAM and a spacious 128GB storage capacity, promising smooth performance and ample space for your digital life.

The slim and lightweight smartphone features a 50-megapixel primary sensor and a 2-megapixel macro camera at the rear, while an 8-megapixel lens takes centre stage for selfies. The Moto G24 is gearing up to redefine your smartphone experience in style. Power shouldn’t be a concern with the Moto G24, thanks to its robust 6,000mAh battery, coupled with the convenience of 33W fast charging. Connectivity is seamless with a 3.5mm headphone jack, Wi-Fi 5, and Bluetooth 5.0. Dive into a world of smart features with sensors galore, including ambient light, proximity, compass, accelerometer, and gyroscope.

OnePlus Watch 2 Set to Steal the Show at MWC 2024

OnePlus gears up to unveil the highly anticipated OnePlus Watch 2 at the Mobile World Congress 2024 (MWC 2024) in Barcelona. Recent leaks suggest a game-changing upgrade for this next-gen smartwatch — the integration of Wear OS. While its predecessor adhered to a simpler operating system, the OnePlus Watch 2 is set to embrace the limitless possibilities of Wear OS, promising a plethora of advanced features.

Renowned tech insider Max Jambor’s (@MaxJmb) revelation on X (formerly Twitter) has set the stage for the grand debut of the OnePlus Watch 2 at MWC 2024. The tantalising prospect of a February release aligns perfectly with the annual mobile-centric trade show’s schedule, commencing on February 26 and concluding on February 29.

Interestingly, this revelation sheds light on OnePlus’s strategic silence regarding the smartwatch in the lead-up to the global launch event for the OnePlus 12 series on January 23. As anticipation builds for the OnePlus 12 flagship, the OnePlus 12R, and the OnePlus Buds 3 TWS earphones, the absence of any smartwatch teasers becomes a deliberate tactic, hinting at a jaw-dropping surprise.

Cast your minds back to April 2021 when OnePlus unveiled its inaugural smartwatch, the OnePlus Watch, priced at ₹14,999. With a 1.39-inch AMOLED display, 5ATM water resistance, and IP68 rating for dust and water resistance, it was a commendable first step. However, it deviated from the industry norm by opting for a distinct operating system, eschewing Google’s Wear OS.

Now, Max Jambor’s insider information brings the spotlight back to the OnePlus Watch 2, which promises to run on Wear OS. The question remains: Wear OS 3 or the advanced Wear OS 4? The latter boasts enhanced notifications, safety features, and a sophisticated watch face format, along with seamless data transfers between devices.

Last November, leaked renders of the OnePlus Watch 2 surfaced, offering a glimpse of the device’s 1.43-inch AMOLED screen and the powerful Qualcomm Snapdragon W5 Gen 1 chip under its hood. With a model number (OPWWE231) spotted on the Bureau of Indian Standards website, it’s clear that India is also in line for the OnePlus Watch 2 experience. As the countdown begins, the tech world eagerly awaits the unveiling that could redefine the smartwatch landscape.

STM Goods Unveils The Focus Collection for iPhone 15, a Series Designed to Calm and Center the Mind

STM Goods has recently launched a new collection of iPhone 15 cases called The Focus Collection. This collection includes three different variants – Relax, Reveal, and Reawaken – which have been designed to help users find tranquillity in today’s busy digital landscape.

With the increasing concern of information overload and the stress that comes with excessive use of social media, STM Goods has incorporated innovative Focuscape technology into The Focus Collection. This design encourages mindfulness and provides users with a simple yet effective method to detach from stress and immerse themselves in a more calming environment by flipping the phone.

The Relax variant of The Focus Collection has a design resembling a serene sand dune or tropical beach ambience. The Reveal variant features a hidden pattern with a soothing touch, inviting users to explore a world of focus. The Reawaken variant enhances concentration by guiding fingers along captivating contours, offering tactile feedback and freeing the mind from life’s clutter.

Aside from its groundbreaking design, The Focus Collection is also MagSafe compatible and boasts features such as drop protection, premium materials, ClearShell Plating self-repairing technology, and more. This collection is compatible with all iPhone 15 devices and is now available in India at select Apple Premium Reseller (APR) stores and online, starting at an MRP of ₹3190/-. With STM Goods’ latest offering, The Focus Collection, customers can achieve pure focus while experiencing a fusion of style and mindfulness.

Sony’s INZONE Buds – Your Gateway to Immersive Gaming

Sony has unveiled a game-changer for gaming enthusiasts – the INZONE Buds, the ultimate wireless gaming earbuds. Engineered with Sony’s cutting-edge audio technology, these buds promise to redefine your gaming experience, offering a perfect blend of style and substance.

Immersive Gaming Experience:

Collaborating with esports giants Fnatic, Sony crafted the INZONE Buds to elevate your PC and PlayStation gaming adventures. With personalized sound, 12 hours of battery life, and low latency, these buds are your ticket to an immersive and unrivalled gaming journey.

Active Noise Cancellation and Spatial Sound:

The INZONE Buds bring active noise cancellation and personalized spatial sound to the gaming arena. Get ready to immerse yourself in precise directional cues with minimal background interference, ensuring you stay ahead in the game.

Extended Battery Life and Quick Charging:

Boasting the industry’s longest battery life of up to 12 hours on continuous usage, the INZONE Buds ensure extended gaming sessions without interruptions. Quick charging features provide an hour of playtime with just a 5-minute charge, offering unparalleled endurance for uninterrupted gameplay.

Comfort and AI-Assisted Microphone:

Designed for comfort, these buds minimize ear contact, allowing for extended gaming without discomfort. The AI-assisted microphone, powered by advanced AI DNN algorithms, ensures clear communication, distinguishing and amplifying your voice against ambient sounds.

Low Latency Connectivity:

Precision matters, and the INZONE Buds deliver low-latency connectivity. The USB Type-C dongle ensures a seamless, real-time gaming experience with latency under 30ms, letting you respond swiftly and stay ahead of the competition.

Professional Gamer Collaboration:

Crafted in collaboration with professional gamers, including Fnatic Pro-Players, the INZONE Buds are fine-tuned for optimal gaming performance. From spatial sound precision to AI-assisted microphones, every feature is designed to give you the edge over your rivals.

Intuitive Controls and Personalization:

Seamless control at your fingertips – the INZONE Buds offer customizable tap functions for easy access to vital controls. The INZONE Hub software lets you personalize your gaming experience, fine-tuning sound and hardware settings for an immersive and tailored gaming environment.

Eco-Friendly Design:

Not just about gaming, Sony is committed to environmental sustainability. The INZONE Buds packaging is plastic-free, utilizing recycled materials. Some parts of the headset body, case, and USB transceiver are made from recycled plastic, aligning with Sony’s dedication to reducing environmental impact.

Pricing and Availability:

Launching on January 22, 2024, the INZONE Buds will be available at Sony retail stores, major electronic outlets, and online platforms in India. Priced at ₹17,990, these buds come in sleek black and white variants, offering a stylish accessory for your gaming setup.

QuickSnap FLASH Superia X-TRA 400 | Consumer Film FUJIFILM 200 & FUJIFILM 400

Fujifilm captures nostalgia

FUJIFILM India reignited nostalgia with two back-to-the-future film-based products, QuickSnap FLASH Superia X-TRA 400 and Consumer Film FUJIFILM 200 & FUJIFILM 400, at the Consumer Electronic Imaging Fair (CEIF) 2024. Held at Jio World Convention Centre, Mumbai and organised by the All-India Photographic Trade and Industry Association, CEIF is one of the largest global imaging exhibitions that attracts participation from leading brands in the industry.

Within the niche film photography market, a stable consumer base actively seeks alternative visual experiences of analogue photography. This audience includes a diverse combination of users looking for a retro look, photography enthusiasts eager to experiment with film-based products and occasion-based users utilising film for events, travel or family occasions. Therefore, the newly launched products align perfectly with these nostalgic yet unique market demands. The QuickSnap FLASH Superia X-TRA 400 introduces a disposable camera pre-loaded with Fujifilm’s Superia X-TRA 400 film for instant photography. With its hassle-free functionality, this easy-to-use camera requires no manual settings, making it perfect for capturing everyday moments or special events. Its standout features include reliable image quality, disposable convenience and a built-in flash for low-light conditions.
The company’s 35mm consumer film rolls are now available for FUJIFILM 200 and FUJIFILM 400 ISO. These films cater to general-purpose photography, delivering clear and detailed images despite the lighting conditions. Films are versatile and capture the true essence with details of the memory.

Despite the rise of high-quality photos in today’s digital age, a youthful movement towards the authentic and timeless allure of film has emerged in the photography communities worldwide. Hence, fulfilling the current market needs, FUJIFILM India’s move involves a multifaceted approach: first, embracing the charm and authenticity of traditional analogue photography; second, undertaking awareness initiatives such as workshops, tutorials and exhibitions to showcase the unique artistry behind film-based photography; and third, maintaining a sustainability focus by highlighting the eco-friendliness and reduced waste prospects associated with film-based photography. The QuickSnap FLASH Superia X-TRA 400 camera will be available from January 2024 for only INR 2499, and the Consumer Film FUJIFILM 200 & FUJIFILM 400 from April across online e-commerce platforms.

Unveiling the Streaming Habits of Indian Audiences

In a recent custom study conducted by NielsenIQ and commissioned by Amazon, the landscape of TV streaming trends in India has been brought to light, offering intriguing insights into the preferences of Indian audiences when it comes to streaming their favourite movies and shows. The study, conducted in December 2023, has shed light on various aspects, revealing a significant inclination towards streaming on televisions over other devices.

TV Streaming Preferences Unveiled

According to the findings, 78% of respondents preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top boxes. This preference was notably higher than alternatives such as smartphones, tablets, and laptops. The study also uncovered that 66% of respondents indulged in a generous five hours of streaming daily over the weekends, starkly contrasting the less-than-three-hour average during weekdays.

Prime Time Streaming and Family Bonding

One striking revelation from the study is the timing of streaming activities. A staggering 97% of respondents preferred to stream online content on TV around dinner time, with 74% enjoying this leisure activity with family, particularly spouses and children. The study underscored the significance of television as a central hub for family entertainment.

Genre Preferences in Indian Streaming Habits

Delving into the content preferences, the study ranked comedy as the most popular genre, closely followed by sports, thriller, romantic, horror, international TV shows, and news in order of preference. This insight reflects the diverse tastes of the Indian audience and the vast array of content consumed through streaming platforms.

Comfort and Quality Drive TV Streaming Choices

Beyond the convenience of an active broadband connection at home, respondents revealed that they favoured streaming on TV due to superior video and sound quality. The ergonomic benefits of maintaining a comfortable body posture while watching content on a larger screen also played a crucial role in this preference. This aligns with the desire to avoid the discomfort associated with holding a phone for extended periods.

Key Features That Matter to Indian Viewers

The study also delved into the features that matter most to Indian viewers when streaming on TV. Respondents preferred lag-free streaming (39%) and a wide range of OTT apps (24%). Additionally, the availability of voice assistants for content search and smart home control, along with the ability to stream online content and live TV shows from DTH channels on a single screen, were noted as crucial considerations.

Amazon’s Take on the Evolution of Streaming Habits

Parag Gupta, Director and Country Manager, Amazon Devices India, commented on the findings, stating, “Online video streaming has come a long way since its inception, and so has streaming habits of consumers. What has remained a constant is our preference to view content on the biggest screen in our homes – the television.”

He further highlighted the convenience of Amazon’s Fire TV Stick, emphasizing its ability to provide a faster streaming experience, simplified content discovery through Alexa’s universal voice search, and access to a vast library of 12,000+ apps across genres.

The NielsenIQ Seal of Approval for Fire TV

A separate study conducted by NielsenIQ in October 2023 underscored the position of Amazon’s Fire TV as the leading choice for consumers seeking the most advanced TV streaming experience. The device consistently garnered high ratings, earning the trust and favour of users in the dynamic Indian streaming landscape.

In conclusion, the December 2023 NielsenIQ study unravelled the evolving TV streaming habits of Indian audiences, shedding light on their preferences, prime-time rituals, and the pivotal role of television as a family entertainment hub. As streaming continues to shape the way we consume content, the findings provide valuable insights for content providers and streaming device manufacturers aiming to cater to the

Apple Claims Global Smartphone Crown in Q4 2023

Apple has emerged triumphant over Samsung, claiming the coveted title of the world’s leading smartphone vendor for Q4 of 2023, seizing an impressive 24% share of total shipments, as reported by the reputable research firm Canalys. Not only did Apple dominate the final quarter, but it also clinched the top vendor spot for the entire year, an unprecedented achievement, marking the first time it has outpaced Samsung annually.

The smartphone landscape witnessed a remarkable resurgence in Q4 2023, experiencing positive growth after enduring seven consecutive quarters of decline. The quarter saw a substantial 8 percentage point increase in smartphone shipments, totalling a staggering 320 million units, signalling a significant turnaround from the figures reported in Q4 2022.

Apple’s stellar performance in Q4 2023 was fueled by robust demand for its cutting-edge iPhone 15 series, securing an impressive 24% of all shipments. Samsung, while securing the second spot with a 17% market share, faced a dip in the low-end segment. Xiaomi claimed the third position with a 13% share, while Transsion continued its upward trajectory, finishing the quarter as the fourth leading smartphone vendor with a 9% market share. Vivo rounded out the top five with a commendable 7%.

Canalys analysts attribute the demand surge to thriving markets in the Middle East, Africa, Asia Pacific, and Latin America, with low and midrange devices emerging as the driving force behind this remarkable growth. Looking ahead, Canalys anticipates a pivotal shift toward on-device AI in high-end devices slated for launch in 2024, as major players strategically position themselves to meet the escalating market demand. The stage is set for an exciting evolution in the smartphone landscape, with innovation and market dynamics poised to shape the industry’s trajectory in 2024.

Worldwide smartphone market share split –