itel Launched Flip 1 with Iconic Flip Design and Luxe Leather Back

itel is on the spree launching devices to cater feature phone market with the launch of its latest innovation, the itel Flip 1. Priced at just ₹2499, the itel Flip 1 is a stylish and sleek flip keypad phone that showcases advanced features usually found in smartphones.

The itel Flip 1 features a unique flip function, adding a touch of sophistication with its sleek and elegant design. The device boasts a leather back, offering exceptional functionality and stylish aesthetics. The glass design keypad provides crystal clear clarity and a premium in-hand feel.

In line with the government’s initiatives to reduce e-waste and promote a universal charging standard, itel has introduced Type-C charging in Flip 1, ensuring fast, efficient power delivery and extended uptime. This feature offers seamless compatibility across devices with Bluetooth connectivity and Type-C compatibility.

One of the standout features of the itel Flip 1 is the inclusion of King Voice for on-the-go voice assistance and Bluetooth caller support. This allows users to easily manage phone calls by connecting their smartphones to the device.

Mr. Arijeet Talapatra, CEO of Itel India, expressed his enthusiasm about the launch, stating that itel has aggressively expanded its smartphone and innovative gadget portfolio while pushing the boundaries of feature phones. With a 37% share in the feature phone segment, itel believes that style and innovation should be as important for feature phones as smartphones. The Flip 1 is a testament to that vision, introducing a rare flip function typically seen in premium smartphones.

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Itel has solidified its leadership in the feature phone market with an unparalleled 90% brand loyalty, driven by relentless innovation and industry-first features that keep it ahead of the competition.

The itel Flip 1 introduces a new level of interactive experience, designed for one-handed operation, and is both lightweight and portable. Its leather-back design adds a textured elegance, making it a statement piece. The Flip 1 allows users to sync their smartphone contacts and handle calls directly from the feature phone, which is equipped with Bluetooth support, Type-C charging, and a BT caller feature.

The itel Flip 1 features include a non-removable battery akin to smartphones, support for 13 Indian languages, and availability in three different colours. The device caters to both keypad enthusiasts and smartphone users, serving as an excellent secondary option for those who value versatility.

With the itel Flip 1 launch, itel continues to deliver trendsetting products that cater to users’ evolving needs, further cementing its position as a leader in the feature phone market.