Did you know that more than 90% of individuals online are using the social media for varying reasons? It has become an important part of our daily lives. With so many people out there, it is not surprising to see more businesses now hopping on board for selling their product or service. And if you are not using the social media for reaching more customers, you are certainly missing out on a huge opportunity.
However, merely being present on social media does not suffice! You must have a solid online presence. Nowadays, there are many social media marketing tools that can help you level up your marketing game. That said, here is a list of some of the top tech tools that you can use to boost your social media and make it a success.
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Ahref for Search Engine Optimization
If you want to be visible to your potential audience, your content must be ranked high in the SERPs and stand out from the rest. SEO is not merely a buzzword but an effective means to get noticed online.
Having optimized content on your page increases your prospects of appearing in organic search results! This is why you must incorporate the latest keywords that customers are using to search for products or services similar to yours. For this purpose, consider using an SEO tool like Ahref to discover relevant keywords and use them in your content.
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Canva for Graphic Designing
While written content is important, your audience may soon lose interest if you post content with only text in it. Consider using a creative graphic designing tool to create visually striking images that you can add to your content. This will improve your content’s visual appeal and also improve your ranking as content with images is given priority by search engines.
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Sprout Social for Social Media Management
Medium to large-scale businesses with extensive social media presence can consider using a tool like Sprout Social for effective campaign management. It comprises various analytical tools to give you valuable insights regarding your audience. It also offers detailed analytics for your account and assists in task delegation. You can also integrate it with various ecommerce tools like HubSpot and Google Analytics.
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Brandwatch for Social Media Campaign Management
Want to manage your multiple social media campaigns across multiple platforms? Brandwatch is the answer. This innovative tool offers you a single interface to manage all your social media accounts. You can even use it to customize various workflows and manage all your processes easily.
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Audience for Finding Your Target Audience
For any brand or influencer, it is the ultimate goal to grow their audience on social media. When it comes to growing your followers or interactions for increased visibility, you can consider multiple strategies like using social media growth services, etc.
However, if you want to identify your target audience and segments, Audiense can help. It is an intelligent tool designed to enable you to identify your potential audience and optimize engagement.
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Sendible for Growing Your Audience
If you want to add a personalized touch to your content and design it according to the platform, you need Sendible. The social media marketing tool can help optimize your posts and enable you to post consistently via a built-in calendar. You can even use it to send personalized replies to your audience, which may help you increase conversions .
Buffer for Cross-Channel Management
If you are running the ship solo and need help with managing a cross-platform presence, we recommend Buffer. You get an AI assistant to schedule your posts across all social media accounts. The tool lets you manage your accounts with just a few clicks. A unified dashboard provides analytics and reports for your account performance.
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BuzzSumo for Content Discovery
Need inspiration for content and want to know what the top brands and influencers are up to? Use BuzzSumo. Just add relevant keywords, and it will provide you with content ideas from the best in line. It does not get easier than this!
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Biteable for Engaging Content Creation
Content on social media does not only have to be about text and images. You can make it even more appealing with videos, and Biteable is the perfect tool for this. You can create studio-quality videos with this tool, as it comes with exceptional templates, music, animations, and even footage.
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Sprinklr for Customer Experience Management
Sprinklr is a powerful AI-based tool that comes with many social media functions. You can use it to gather valuable customer data and insights and leverage it to improve customer experience. It comes with superior customer conversation listening capabilities. You can use the derived information to refine your customer service and improve their overall experience.
Conclusion
Having an effective social media presence will enable you to humanize your brand and establish your credibility with your existing and target audience. Using the above-mentioned tech tools can help you improve your social media marketing strategy, drive traffic to your platforms, and improve your conversions.
To select the ideal tool for your needs, it is important to determine your requirements and the objectives you aim to achieve by using the tool. This will enable you to narrow down your choices and select the tools that will aid in enhancing your online presence.
