Ambraee, meaning ethnic and chic according to founder Palak Agarwal, a new-era ethnic label launched in 2016, started with the purpose of celebrating Jaipur prints and styling every woman in them. The idea behind Ambraee is to be inclusive for everyone and to bring heritage back into our daily lives. The clothing Palak Aggarwal and the team designs have significantly styled thousands of women for all their important occasions, from weddings to parties to festivals and even to work. Could ethnic wear be more versatile?
This business keeps in mind the diversity our country offers and is designed according to the needs of every individual. Apart from this, Palak and Keshav also keep in mind to cover fair wages for each of their employees. The team works with not just their skills but their hearts as the founders keep in mind their responsibility as a brand to these workers. At Ambraee, you’ll find as many women workers as men, if not more. The work environment is safe, comfortable, and motivating which makes their clothing even more wearable if you ask us. While we’re talking about how hard the brand works to keep the team in love, they also make sure the environment goes unharmed. They keep it clean in terms of their choice of fabrics and their techniques while they’re always o,f course, keeping up with the trends.
Like every other small business, this team founded their business starting from scratch and scaled it up from ethnic to western to now even nightwear (we hear they’re doing jejewelryoo soon). You’ll often find that the brand has dressed celebrities like Krishna Jackie Shroff, Shweta Tiwari, Amyra Dastur, Karishma Tanna, and many more fashion figures in the industry have been spotted rocking their pieces and setting a trend we can’t keep our eyes off.
Apart from that, Ambraee has achieved various milestones like awards by Jaipur beat for Haute Couture in august, 2020 for honoring Jaipur and its legacy. Don’t forget, Ambraee is available now in Nykaa fashion, which makes it easy to get our hands on it.
If you haven’t shopped your favorite from Ambraee till now, may we remind you that your festivities are going to be glimmering with your favorite look from Ambraee so head them soon before they’re all sold out!
