Ex : How did your content creation journey kick start?
– I was a Radio Jockey before, and that’s what I wanted to do. But I wasn’t very good at it, and then Sudeep Lahiri met me, and he said that maybe I should start making content, and that’s how it started.
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
– My most viral thing was my YouTube video from 2015 called “Hilarious words Delhite use,” and it took an hour because when I was shooting it, I wasn’t taking it very seriously. I just shot it because I didn’t want to miss a Thursday.
Ex : What piece of tech is your favourite?
I live with my iPad. I take it everywhere. It has all my ideas. I do all my writing there, and it is very useful.
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Nothing. What can I do if it’s shutting down in 24 hours? I’ll just sit, and I’ll accept the idea.
Ex : Do you have an industry mentor?
Yeah, I’ve had the pleasure of working with a lot of people who have taught me a lot of things, but Sudeep Lahiri, Gurpreet Singh Bhasin, and Saurabh from One Digital Entertainment have to be my mentors. Akarsh Khurana, who is my first director, is also a mentor. I have learned a lot from him, and I continue to learn a lot. And from a lot of other people that I’ve had the pleasure of working with.
Ex : Tell us about a project that you are the most proud of.
There are two, actually. The song I did in 2016 called “Shameless”, and I honestly was very surprised that I could write something like that and perform it and have the audacity to actually release it. I continue to be very proud of myself for that. And also another short film I did on my YouTube channel called “Khayali Pulao”. These 2 things mean a lot to me because I didn’t realise it then, but I really was pushing out of my comfort zone, and it had great benefits.
Ex : Give us one or more hashtags describing you
#mostlysane
Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
Given that I’ve done more than 3000 videos at this point, I really don’t remember, but I was shooting this one video with Ashish where I was dressed in a silver bodysuit, and I had a star around my head. And that was a lot of fun.
Ex : What will the creator landscape look like in 10 years from now?
I think that’s the beauty of it. Nobody knows. I know it’s going upward and onward, but I don’t think I will ever know what this will look like because it always takes a shape of its own. All I know is that it’s a wave. You either surf or you swim.
Ex : What are the platforms you are active on – how do you decide what goes where?
YouTube, Instagram and at times Twitter.
Ex : What’s the next big thing in the pipeline for you?
I think the one thing that I can talk about is Mismatched Season 3. We got renewed for a third season, so I’m very excited about that.
Ex : What is your dream project?
I’m working on it. The book that I’m working on right now could actually be called my dream project.
Ex : Advice you would like to give to budding creators.
Just start now. Don’t wait for a better time. Don’t wait for better equipment. Don’t wait for better ideas. They will only come when you start. So start now. There’s never a better time to be a creator than right now.
