Ex : How did your content creation journey kick start?
In the past, I started a detailing workshop where I spent my free time working on cars. Throughout the day, photographers would come and go to capture the entire process of the work being done on cars, from start to finish. Then, one day, one of my cinematographers took a few shots of me while I was polishing and applying paint protection film on a car. He quickly compiled these shots into a reel and showed it to me. I loved it and decided to casually post the reel on my Instagram, just for fun. To my surprise, the video quickly went viral, and little did I know that day, influencing would become such a significant part of my life, which I now thoroughly enjoy.”
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
It got 25 Million views. It was like any other day when I was working on one of our project cars, which we intended to race. I spontaneously shot a few videos of the process and compiled them on my way back from work. It took me 2-3 hours to assemble the gearbox and only 15 minutes to edit the footage.
Ex : Any 4 creators you want to collaborate with in the future.
Emilia Hartford, MostlySane, Alex Choi and RJ Abhinav.
Ex : What piece of tech is your favourite.
Insta 360, it’s very handy and great for motorsports.
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Shoot reactions of all content creators and post them on YouTube.
Ex : Do you have an industry mentor?
Unfortunately, there were no women in this field, so I had to pave my way, but I enjoyed every moment of it and continue to.
Ex : Tell us about a project that you are the most proud of.
Every new project becomes my proudest. I’m currently working on a BMW E90 to turn it into a drift car, it’s by far my best.
Ex : Give us one or more hashtags describing you
#accidentalinfluencer #autophile
Ex : What’s the first-ever trend that you hopped on?
I love tacky transition reels, they’re pointless but fun to shoot. I made my first when the Fast X audio was trending with its trailer.
Ex : What will the creator landscape look like in 10 years from now?
People will start inheriting followers, pun intended. Honestly, it’s hard to predict, but content creators will continue to dominate social media platforms, with more and more emerging each day. Also, creators will gradually dominate both OTT content and the film industry. The whole creator scene is looking crazy bright, with tons of opportunities lying ahead of us. There will be no end to monetising content in the coming future, I’m very excited to see where this takes us.
Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube.
Ex : What’s the next big thing in the pipeline for you?
Becoming a racer and a professional drifter.
Ex : What is your dream project?
An OTT show based on the work we do, motorsports needs to have the eyes it deserves.
Ex : Advice you would like to give to budding creators.
Advice for any influencer would be the same – Keep it real, find what lights up your creative spark, or else your content might get lost in the crowd. It’s a packed space; there’s no denying that. Be authentic and add your unique flair to everything you share to stand out. If you stay true to yourself, you’ll always have ideas, and consistency is key.
