SOURAV JOSHI - Vlogger of the year (Male)
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SOURAV JOSHI – Vlogger of the year (Male)

sourav_joshi

Ex : How did your content creation journey kick start?
I started crafting YouTube videos centred around my art. At the time, I never fathomed that these humble creations would catch fire and go viral. No, my initial motive was simple – I just enjoyed sharing my art through video and creating tutorials that showcased my process. It was a labour of love, a hobby that I couldn’t get enough of. Soon, I got my family members involved, and our collaborative videos struck a chord with a growing audience.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
While visiting my ancestral village, I was in the cosy, familiar confines of my old house’s kitchen. In an impromptu moment, we decided to create a makeshift bonfire to ward off the evening chill. Little did I know that recording this heartwarming scene, featuring my mom and paternal aunt joyfully engaged, would lead to an astonishing 30 million views.

Ex : Any 4 creators you want to collaborate with in the future.
Bhuvan Bam, Mr. Beast and the iconic SRK.

Ex : What piece of tech is your favourite?
Drones hold a special place in my heart.

Ex : Do you have an industry mentor?
Drawing inspiration from Sandeep Maheshwari has been a profound influence on my life. I am incredibly fortunate to have had the opportunity to meet him in person.

Ex : Tell us about a project that you are the most proud of.
At the beginning of my YouTube journey for my art channel, I needed more money to buy good-quality raw materials. I used to use 5-10 rupee pencils. After a ton of savings, I finally collected 400-500 rupees to buy an imported Japanese pencil to create content. Eventually, I collaborated with the same brand of pencils and had my face and name inscribed on its packaging.

Ex : Give us one or more hashtags describing you.
#Vlogger #Traveller #Family

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
During a visit to Chandigarh, my team and I were on the lookout for a hotel to stay in after a day of shooting. It was during this time that a young fan spotted me outside the hotel and, in a sheer moment of excitement, stumbled and fell. To my surprise, I witnessed the child’s parents scolding him for this accidental tumble brought about by his overwhelming enthusiasm. I felt a profound mix of sympathy and awkwardness as I approached them. In an attempt to make amends and ease the situation, I took a photo with the young fan and extended my apologies to his parents.

Ex : What will the creator landscape look like in 10 years from now?
In a decade, the creator landscape will be a thrilling evolution of what we see today. Vlogging, which has already become a powerful medium for storytelling, will continue to thrive. Advanced technology will offer audiences even more immersive and interactive experiences. We might see the emergence of augmented reality vlogs or holographic vlogging, blurring the lines between real and virtual worlds. Additionally, creators will likely be more diversified in content and their collaborations, bridging gaps between different genres and cultures. The vlogging community will become a global tapestry of voices, offering viewers a broader array of perspectives and stories to enjoy.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube the most.

Ex : What’s the next big thing in the pipeline for you?
Well, I have a couple of things in the pipeline that will be big in the coming few months. I can’t stay much, but it would be enormous.

Ex : What is your dream project?
My dream project involves meeting Shah Rukh Khan and collaborating with him on a captivating video.

Ex : Advice you would like to give to budding creators.
For budding creators, my advice is simple. Be yourself, keep trying new things, and don’t give up. Success takes time, so stay persistent.



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