RJ Kisnaa
@rjkisnaa | Versatility in a frame
Q1. How did @rjkisnaa come into the world of content creation
I was already into content creation but in a different format. Earlier, I was into theatres, then I joined radio as a copywriter and produced a few shows. While writing, I started making promo segments to launch RJs and worked on characterisation. Then, I introduced a character named Nandkishor Bairagi on RedFM. During the lockdown, when short format emerged in the world of content creation, the audience shifted their attention to video, especially short formats such as reels. So, I thought, let’s move on with the time and started animal dubbing, and people liked it because I was offering my content with proper storytelling.
Q2. Radio Jockey, a content Creator and now a Cricket commentator. What’s next for you?
I’ve done all kinds of work that I never thought I would be doing, be it a Bollywood movie, “Dange,” directed by Bejoy Nambiar, or a song by Sonu Nigam, who’s my favourite singer. I’m a part of the content creation world, and I’ve also worked as a cricket commentator, which was a great experience as I dealt with many hurdles, but I enjoyed everything I’ve done. In the future, I would like to make more music and come up with new songs in different genres and moods.
Q3. Why is Bing Bing Boo trending again and again, what is the secret?
The melody of Bing Bing Boo is catchy, and that’s the secret of its success. The school and college-going kids are vibing with the song. I’m blessed when it comes to making melodies like Bing Bing Boo or even my recent song, Escalator.
Q4. How did you come up with Dub Kendra, and did you ever think it would have been a hit series?
The name Dubkendra came from the Doordarshan’s Gumshuda Talaash Kendra, and Bing Bing Boo was one of the most loved outcomes of it. I don’t create according to a set plan, but I make sure it’s relatable to the masses. Also, I always make sure whatever I make, people should not go without having a laugh on their faces.
Q5. What other creators do you enjoy watching?
Ankita Sehgal, RJ Abhinav, Purav Jha and Rajan Arora.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
Congrats on your 18th anniversary! Creating content is a never-ending journey, and for me, making relatable content is always a priority. I want to stay as I am, whether I’m making music or creating content. I want to pursue the art of honesty, and I believe in going at my own speed.