Ex : How did your content creation journey kick start?
As an actor, I was always creating content; whether in front of the camera or behind the camera, I was always creating something. When social media came in, I wanted to create more original content for my brand, Nish Hair.
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I feel the most viral reels aren’t the ones that you don’t plan. I genuinely feel it must be one of those hair-flip videos for me. Honestly, I’d never create content thinking it’ll go viral. Even with Nish Hair, I just created videos without any plan in mind and that have gotten the maximum views. I never expected they would be doing so well.
Ex : Any 4 creators you want to collaborate with in the future.
Kusha Kapila, Charlotte Dobre, Komal Pandey and Ahsaas Channa.
Ex : What piece of tech is your favourite.
Kindle.
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Well, I will promote the heck out of my YouTube and tell people to move on that. And I’ll only do it for Nish Hair. I think, for my own account, I don’t think I have the energy to start fresh, but for Nish Hair, I’ll do it because girls gotta make money.
Ex : Do you have an industry mentor?
I do not have an industry mentor, but I own my Instagram success a lot to “Girls Hostel”. It’s a series I did, which was very popular amongst young girls. Then, “Pocket Aces” came along when I was doing Girls Hostel, and they eventually started managing my social media brand deals. I owe it to these 2 for introducing me to the world of social media.
Ex : Tell us about a project that you are the most proud of.
Nish Hair – it’s my brainchild.
Ex : Give us one or more hashtags describing you.
#malkin #alwayslookingup #nevergivingup
Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I was once doing this interview, which was meant for RVCJ, and they said, “Spill the tea”. So, we were having tea at that time, and I just took the tea and spilled it in her cup. I thought it was so funny, but they didn’t keep it. They thought it was disrespectful.
Ex : What’s the first-ever trend that you hopped on?
It was, “Kiki, do you love me?” when the car was being driven and I was dancing outside. I love that trend.
Ex : What will the creator landscape look like in 10 years from now?
All the content creators understand business so well. I would not be surprised if all the Ace influencers have their own businesses down the line. A lot of them are starting because, at the end of the day, we are producing, writing, executing, and editing our content. So we can actually sell anything. I don’t know if Instagram will last 10 years or not, but many creators will be running successful businesses, agencies, or production houses.
Ex : What are the platforms you are active on – how do you decide what goes where?
YouTube, Instagram, Threads and Pinterest.
Ex : What’s the next big thing in the pipeline for you?
So, my next big project is a series for Epic On. It’s a new channel that’s coming up soon. It’s called “Blue Tick”, and I’m talking about that project here because it is a satire on influencers and the influencer world, and I’m excited to see how it unfolds.
Ex : What is your dream project?
I want to act in a movie, which is a biography of Amrita Pritam. I don’t know if many would know, but she is one of the most profound, prolific writers, a poet from Punjab, and she was so ahead of her time when she was there.
Ex : Advice you would like to give to budding creators.
I would tell all the creators, I know it sounds cliche, but if we all start doing what others are doing, then originality dies somewhere. I believe in doing whatever you understand and like instead of just hopping on the trends. Create your own niche because that’s what people would want to see, and you never know how many people would relate to your true self than you just trying to do someone else’s content or trying to recreate that.