Ourange Juice Gang
@ourangejuicegang | OJ Comedy Group
Q1. How did @ourangejuicegang come into the world of content creation
We were all individual creators who often collaborated on reels, and slowly, the vibe started setting in! We unknowingly formed this gang, which was named by our followers as the ourange juice gang.
Q2. Vote: Sonawane Vahini or Sarfare Vahini
Sarfare Vahini
Q3. Would you want any influencer/celebrity to be a part of your gang?
Maybe someone like Johnny Lever or Govinda, whom we really admire.
Q4. What’s next after the Ourange Juice anthem?
We are working on a sexy dance-banger track to make people dance to it. Not revealing much now but it’s a big collaboration.
Q5. What other creators do you enjoy watching
We really like Atharva Ruke, our current favourite, and Arjun Pandey, who has something new to offer.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
It’s been a great ride. No one knew this creator economy was going to blow up and do so well. From the start, we have seen a lot of good things and how things are becoming mainstream. With each addition of whole new creators, it’s becoming an industry in itself.
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Disha Madan
@disha.madan | Actor/Influencer
Q1. How did @disha.madan come into the world of content creation?
Content creation happened to me by accident. I was in this industry way before it was even considered as an industry or a full-fledged career. I used to create videos for fun and accidentally tumbled upon TikTok and posted a few videos there that went viral. Eventually, with regular posts, it became a profession even without my knowledge. Everything happened so smoothly that the transition was just surprising to me.
Q2. How do you multi-task being an actor, content creator, and being a mother?
Juggling acting, content creation, and motherhood simultaneously can feel like spinning multiple plates at a time! I’ve learned to approach each day with careful planning, ensuring that I allocate time efficiently to each responsibility. Prioritising tasks has become essential, allowing me to focus on what’s most important at the moment. And when things get overwhelming, I’ve come to realise the importance of reaching out for support from loved ones or hiring assistance when necessary. Ultimately, it’s about striking a balance that not only allows me to pursue my passions but also nurtures my role as a mother and maintains harmony within our family dynamic.
Q3. Acting over content creation or vice versa?
Choosing between acting and content creation is a constant balancing act. There are days when I’m drawn more towards the excitement of being on set and embodying a character, while other times, the creative freedom of content creation overpowers me. It’s like having two passions pulling at my heartstrings, each vying for my attention. Ultimately, I’ve learned to trust my instincts and embrace the flow of life’s demands. Whether I’m performing in front of a camera or crafting content behind the scenes, I follow what feels most fulfilling in that moment, knowing that both paths contribute to my growth as an artist and a person.
Q4. Any actor you would want to dance with?
It is the one and only SHAH RUKH KHAN for me!
Q5. What other creators do you enjoy watching?
I’m particularly fond of those in the comedy and dance genres. In the dance category, I love watching talented creators like Team Naach and Sonali Bhadauria, who bring energy and excitement to their content. Meanwhile, in the comedy sphere, I appreciate the humour and wit of creators like Just Neel Things, Viraj Ghelani, and Danish Sait, who always leave me laughing and entertained.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
I think the journey of content creation has evolved a lot over the years. Back when I started, it was simpler- just creating for fun. However, now, with new platforms launching every day, algorithms changing rapidly, new creators joining, and new genres being introduced, it’s become more complex. There are more opportunities to reach people, but also more competition. It’s like a constantly changing landscape, and you have to adapt to stay relevant.
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Apoorva Mukhija
@the.rebel.kid | Face of Genz
Q1. How did @the.rebel.kid come into the world of content creation?
I’ve always been the kid teachers complained about, the kid who always talked too much and “distracted the other kids,” but I loved being the class clown. I loved making people laugh, telling stories, and cracking jokes. I was fascinated with YouTube and tried creating content for the first 2 years of my college life but failed at being consistent. When lockdown hit, I had no one to talk to but the camera, so I made multiple videos every single day. I never expected to be recognised, or for the videos to go viral, I just needed an escape. I wanted to share my struggles, my stories and my problems. But slowly, I realised that I was not alone; in fact, a lot of people related to my struggle and felt seen through my content and found my videos relatable; that is how I found the motivation to create more content.
Q2. What’s the secret to your viral reel vlogs?
I don’t think there is any secret. In fact, I think there is no perfect recipe for making a viral video, but I do believe that people love authenticity. Everyone is tired of seeing the perfect life on Instagram, and when they see someone struggling through life just as they do, they find it relatable and, hence, sharable. I think relatability is the key to virality because everybody just wants to feel seen and heard.
Q3. If not “the rebel kid”, what else would you have kept as your identity?
I would be the girl who lives life to the fullest, the girl who dreams big and achieves it. The girl who travels, talks to strangers and instantly becomes their friend. The girl you look up to, not because of all the incredible things that she has done but because of how unapologetically she is herself, that she motivates you to let go of your self-doubts.
Q4. If you had to choose between not travelling for the rest of your life and not using Social media for the rest of your life, what would you choose?
I will absolutely avoid social media for the rest of my life because social media can be a difficult place sometimes, but travelling makes you feel alive. Travelling teaches you more than any school ever will. It makes you feel more confident and alive. When you travel, you realise that all your problems amount to nothing and that the world is so much bigger than you ever thought. It makes you feel small in the best way possible.
Q5. What other creators do you enjoy watching?
Emma Chamberlain and Sam Kolder.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
In the beginning, I was only focused on numbers and views, but now, I focus more on putting out the content that makes me happy, the content that I know will make an impact. For instance, “Saddie trying to be a baddie”. I knew that this series would not do incredibly well, but I know for a fact that when I look back at the content that I made in this series 10 years from now, I will be proud of what I created and how I motivated women to move on and find happiness and work harder even when their heart is shattered into a million pieces while the entire world is judging them. I have also transitioned from making just comic rant videos to travel mini vlogs because that is what truly makes me happy.
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Prableen Kaur Bhomrah
@prableenkaurbhomrah | Voice of Body Positivity
Q1. How did @prableenkaurbhomrah come into the world of content creation?
I was always the extracurricular kid, but my dad wanted me to get into civil construction. So, I ended up taking science. Then, I got a year-drop in my 3rd year of civil engineering. Because I come from a lower-middle-class family, I didn’t have money. So, I bought my first tripod with a little savings of ₹1000. I just had to do something of my own, or else I would’ve been married to someone after my degree. I thought I wanted to give my creativity a chance, so I started creating content on YouTube, but it wasn’t so consistent once I got in my last year. But right before lockdown, I started creating content on Instagram, and my #nofilterwithpkb content went viral. And the rest is history.
Q2. A fashion or skincare tip you would give to your younger self?
You won’t feel pretty just by putting on makeup or wearing pretty clothes. You need to start feeling pretty without all that. You need to be confident in your skin and body and not let others’ opinions affect you. You’re beautiful, and don’t let the bullies get to your head.
Q3. An achievement you are super proud of?
The biggest one will always be posting my first ever #nofilterwithpkb picture. That feeling was the most liberating feeling ever. I remember crying at my first-ever beauty event because people were commenting on my skin. And I thought to myself, you cannot give anyone the power to make you feel like shit ever again. So I sat in my car howling and uploaded my picture with no filter. I felt free, brave, and so strong. If I hadn’t done that, I would never have been here.
Q4. Why is self-love important, and how should one do it?
Self-love is important because before people appreciate you or comment on you, you need to truly be happy, content, and comfortable with your body. You need to sit with yourself in silence and feel beautiful. So, no matter how your skin is or how your body is, working on it will always be a priority, but loving yourself in that journey from the beginning is a bigger priority.
Q5. What other creators do you enjoy watching
I love watching many genres, including skincare, fashion, lifestyle, and even comedy. I love seeing my friends Shreemayi, Shalini Kutti, and Michu, and I even love Niki Mehra’s content.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
Firstly, happy anniversary Exhibit! I finally feel there’s been acceptance. Especially in the beauty industry, where everything was filtered and airbrushed, we’re seeing no filter today, and I’m so glad we’ve made a difference in that. There’s been honour given to the industry like never before. This career is finally being taken seriously, and we no longer have to explain it to people. I’m so honoured to have been a part of this for 6/7 years. I wouldn’t have had it any other way.
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Rupali Hasija
@curlgirlofficial | India’s Mid-Size influencer
Q1. How did @curlgirlofficial come into the world of content creation?
Growing up, I always had a huge inclination toward fashion. I remember learning stitching at the age of 12 so that I could revamp my boring clothing to something fun. I knew I always wanted to work in the line of fashion, but coming from a conventional middle-class family, my parents had different plans for me, and I went on pursuing my Bachelor’s and Master’s in chemistry honours that later on landed me a job as a chemistry professor. A few years down the line, when work started feeling monotonous, exhausting and stagnant, I began my content creation journey as a means to relive my passion alongside my 9 to 5 job. I was posting content merely for my own happiness and to help other girls like me find their personal style, though making it a career was never the plan, but during the COVID times, my IG blew up, and it went from 30k to 100k in 3 months. That was the time I decided to take Instagram more seriously. Soon, I quit my 9 to 5 job to pursue content creation full-time, and that is how the curl girl you know came into the world of content creation.
(P.S. For the longest time, I didn’t use my real name on Instagram because of the restrictions in my job and went by the name Curl Girl, till date many people know me by this name only.
Q2. Any makeup trend you liked recently?
Not really a trend, but bold and fuller brows are making a comeback, and I am all for it. It’s amazing to see how eyebrows doing your brows the right way can completely transform your face. It is also that one thing I never leave my house without.
Q3. Choose: Daytime or nighttime skincare routine?
Our skin heals best at night, and even the products we use work much better at night since our skin is not exposed to outside inhibitors. So, if I had to choose, it would always be nighttime skincare. No matter how tired I am, I never miss it.
Q4. What’s your fashion pet peeve?
You guys are going to hate me for this, but I can’t stand animal prints, especially leopard prints; I have personally never liked this trend.
Q5. What other creators do you enjoy watching
I love Alana Pandey’s content a lot. It’s fresh, aesthetic, and just the right mix of everything. Masoom Minawala is also one of the creators I really look up to. Her content is authentic and relatable, which makes her one of the finest in the industry.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
Over the years, content creation has exploded to a whole new level. What used to be a side hobby for many a few years back has now become a full-time career, and it’s a promising one. Not only that, social media has given people a platform to share their voices and talents with the world in the most rewarding way. I think content creation is such a mighty career, and if done the right way, it has the power to really transform lives.
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CA Sakchi Jain
@casakchijain | Your Finance buddy
Q1. How did @casakchijain come into the world of content creation?
From the outset, I had a strong desire to establish my personal identity and contribute meaningfully to others’ lives. After becoming a Chartered Accountant, I started to find a path aligned with my interests and aspirations. It was during this time that the idea of becoming a content creator resonated with me. Not only would content creation allow me to express my creativity, but it also presented an opportunity to offer guidance and support to individuals on their financial journeys. With a natural inclination towards creativity and a passion for helping others navigate the complexities of finance, I saw content creation as the perfect avenue to pursue my goals and make a positive impact in the world.
Q2. Do you see FinTech as a growing genre?
I believe that fintech, which stands for financial technology, is really taking off and changing how we deal with money worldwide. In India, it’s growing fast, too, thanks to support from the government and regulators. They’re focused on making sure everyone, especially those in rural areas or with different needs, can access banking services easily. Fintech companies are making banking more convenient and offering new, specialised products that people really like. Especially in a country like India, where we have a lot of young people, fintech is booming. With mobile banking and digital payments, even those who don’t have access to traditional banks can still send money, pay bills, and save money online. I think fintech will keep growing because it’s making banking easier for everyone, and with new technology and changes in how people use money, there’s always room for more innovation.
Q3. What financial advice would you give to your younger self
If I could offer advice to my younger self, I would start by stressing the importance of understanding the difference between saving and investing. While saving money is important, simply keeping it in a savings account may not be enough to beat inflation. I would urge my younger self to start investing early, even with small amounts, to ensure that my money grows over time and stays ahead of inflation. Next, I would focus on instilling good financial habits. Budgeting and tracking expenses are crucial for understanding where money is going and how to save effectively. Additionally, I would remind myself not to spend on unnecessary things just because I see someone else using them. It’s important to prioritise needs over wants and stay focused on my own financial goals. Lastly, I would also stress the importance of investing in education and continuously seeking opportunities for personal and professional growth.
Q4. Cash or Cashless transactions – what’s your choice?
I think using cards or digital payments is usually better for me. It’s easy and safe to pay without carrying cash around. Plus, I can keep track of my spending online, which helps me stay organised. But sometimes, I still like using cash. It feels more real and helps me control my spending, especially for small purchases. So, while I mostly prefer cashless payments, I still see the value in having cash handy for certain situations.
Q5. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
Nowadays, content creation isn’t just a hobby, it’s a career for many people. It’s incredible how much power content creators have to influence others and build personal brands. I believe that content creation is one of the best ways to connect with people and share your message with the world. Content creation has flourished over the years. It’s not just about sharing information anymore, it’s become a powerful tool for building communities, sparking conversations, and making meaningful connections. I believe that content creation has the potential to transform lives and inspire positive change. One thing I’ve noticed is the shift towards authenticity and relatability in content. People want to see real, genuine stories and experiences that they can connect with on a personal level. This has led to a rise in micro-influencers and niche content creators who have a loyal and engaged audience. Another trend I’ve observed is the increasing demand for interactive content experiences. Whether it’s through live streams, interactive polls, or virtual events, audiences are looking for opportunities to actively engage with content and creators in real-time actively. In the past, people used to consume long-form content, but now, things have changed. Short reels and quick videos are becoming increasingly popular because they provide knowledge and entertainment in just 60 seconds. They’re easy to digest and perfect for our fast-paced lives. Additionally, podcasts have emerged as a dynamic form of content creation. Overall, content creation has become more accessible and inclusive than ever before. It’s no longer just for the elite or privileged few; anyone with a passion and a voice can make an impact through content creation.
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Mayur Jumani
@mayurjumani | The trendsetter
Q1. How did @mayurjumani come into the world of content creation
Social media was never a part of my plan. In 2019, I bagged my first ever Bollywood movie as a composer. I thought, finally, I’d get more opportunities, and suddenly, the world went into lockdown. Everyone went into a gloomy state, and I, being the fun, happy-go-lucky person I am, took it upon myself to entertain the small audience I had back then. Surprisingly, the first-ever mashup I created crossed a million views, and that’s when I knew I was on to something. My only aim was to entertain people during the lockdown. Little did I know that my career would take this opposite route, where I started with Bollywood and then ended up being a content creator.
Q2. One Music instrument you can’t live without
This is really tough to choose, It’s like choosing your favourite child. I would say piano and guitar, as they’ve been with me nearly all my life & most of the music I compose happens on these.
Q3. What is the feeling when your mashups become trends for everyone
Whenever someone uses the word “trendsetter” it feels so amazing as I’m not only affecting the moods of the people on my list but also people all around the country. I love entertaining people & seeing them happy. That’s what inspires me the most. That’s why when I get messages like, “You just made my day”, I feel the utmost gratitude.
Q4. Where and how do you see AI being a part of the Music Industry?
I have been an AI user even before it was a thing. I used to use AI Mixing and mastering tools, which is the reason I was able to put out so many content pieces with high-quality audio consistently. Now, AI has become so relevant that musicians are scared it will take their jobs. I don’t see completely AI-generated music doing well currently (maybe in the future, we never know). But I do see many smaller applications to enhance a musician’s workflow, I see it being used by record labels in so many different ways. I personally treat AI as my intern. These tools might not provide the best results initially, but once you train them, they can be your perfect companion. AI might not replace your job, but the person who knows how to use it well might just.
Q5. What other creators do you enjoy watching
I love watching informative content. My favourites are mostly international YouTubers like Mark Rover, Mr. Beast, and Star Talk (yes, I love astrophysics). Also, Yes Theory is one of my favourite travel creators. If we talk about Indian folks, then definitely ThinkSchool, Abhi & Niyu, and Tanmay Bhat are the first ones to come to mind.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
Content creation is becoming so huge that it’s not just a job profile but a platform in itself. When we ask someone from the Bollywood industry what they do, they never say, “I do Bollywood.” They’re either an actor, director or set designer. The same thing is happening in content creation. People have started using their speciality as their job profile rather than saying they’re a “content creator.” It’s amazing to see so many new industries join the content creation space, people, and fields we never thought would make content.
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Slayy Point
@slayypoint | Entertainment Duo
Q1. How did @slayypoint come into the world of content creation
After finishing high school, my friends and I were enthusiastic about YouTube, especially since it was booming in India. We decided to start our own channel with 5-6 friends, although some eventually left due to studies. It took a while to find our niche, but eventually, we succeeded.
Q2. Reaction videos or Vlogs?
For us, creating commentary videos is a labour of love, requiring time and effort. While we respect vlogging, commentary and roasting videos are our top choice.
Q3. A gadget you want to gift each other and why?
Abhyudaya would like to gift Gautami a new pair of headphones, while Gautami would prefer to give a membership to Apple and Samsung so that he can first get new products.
Q4. If you would want to see each other star in a movie, which one would it be?
In casting, Abhyudaya would choose Gautami as Alia Bhatt in ‘Student of the Year,’ and Gautami would cast him as Hrithik Roshan in ‘Dhoom 2.’
Q5. What other creators do you enjoy watching?
Currently, we enjoy watching videos by MKBHD, Saiman Says on YouTube, and Dharnaa on Instagram.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
Having been in content creation for 7-8 years, we’ve witnessed its growth across India, with creators gaining more opportunities and brands trusting them as faces for their products. It’s heartening to see smaller creators getting work and pursuing their passions, thanks to brands spreading their budgets across a diverse range of creators.
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Tejas Patil
@elementec | The Tech Wizard
Q1. How did @elementec come into the world of content creation?
In 2016, I saw my friend earn his first YT money and realized recording videos was something I could explore, starting with comedy. In 2019, after much experimentation and failure, I launched Elementec on YouTube. A techie since childhood, I used to fix computers, troubleshoot tech issues, and flash ROMs on my first Android phone. During the second lockdown, I began sharing tech content on Instagram. As the first creator of short-form tech content, my followers grew from 500 to 900k in 7-8 months, leading to the birth of Elementec.
Q2. What are your thoughts on AI, VR and AR in recent times, good or bad?
AI, AR, and VR are buzzing topics lately, and I have mixed feelings about them. I’m super excited about AI! It’s opening up possibilities from making life easier to solving huge math problems. But I worry about AI being misused, especially with things like deepfakes. AI has incredible power, but in the wrong hands, it could be trouble. I hope we use AI with awareness of its power. Remember Uncle Ben told Peter Parker, “With great power comes great responsibility.” AR might not seem cool at first, but in design, visualizations, and manufacturing, it boosts productivity. Wouldn’t it be cool to plan your desk in AR before clicking add to cart? I’m most excited about VR. It’s not quite there yet, but it’s mind-blowing! I’ve tried it and can’t wait to see its full potential. Apple Vision Pro has shown us many possibilities for using AR, VR, and AI. I’m just waiting for the day we can visit any part of Earth using holograms.
Q3. What’s your favourite new tech gadget that you love apart from phones, cameras, etc?
I have a multiport charging cable that has a type C charging port, a Lightning port and even a micro USB port on one end and a USB type A on the other, it does not seem like much, but when you travel with as much as gadgets I do, this cable is blessing that keeps me away from huge tangles. Also, don’t forget my handy gadget cleaner, with 18 in 1 tool option to keep my gadgets clean. Although my display is always filled with fingerprints and I don’t get time to clean them!
Q4. Any particular thing/place that you want tech to be included?
Consumer healthcare needs a tech boost. We’ve started digitizing, but we’re still stuck with old-school record-keeping and prescriptions. We have amazing apps, but there’s no solid solution that covers everything. Ironically, fixing tech could use more tech itself! Accurate diagnostics for gadgets could seriously cut down on electronic waste.
Q5. Apart from you, what other creators do you enjoy watching?
I am really into Science and Tech. To name a few, Mark Rober, Veritasium, Iman Gadzhi, Kurzgesagt, and The Ranveer Show are some of the creators I follow to my core because of the insights they bring on worldly subjects ranging from History, Science, to the Future, and Black Holes!
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
A big game-changer in content creation was the rise of short videos. People who couldn’t commit to longer formats can now get their message across in seconds. Content creation is easier and more accessible than ever; anyone can become a creator with just a smartphone and internet connection. However, there’s concern about our attention spans with all this quick content. Interestingly, the surge in short content has sparked curiosity in longer-form videos and text. People crave in-depth, detailed content to balance the quick hits, bringing internet content creation full circle.
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Neha Doodles
@neha.doodles | The Doodle Queen
Q1. How did @neha.doodles come into the world of content creation
I entered the world of content creation driven by my passion for illustration and my desire to tell stories in a more creative way. I was pursuing chartered accountancy post-school. Simultaneously, as a self-taught artist, I began sharing my work online, using social media platforms to showcase my illustrations and cartoons. This allowed me to connect with a broader audience, gain feedback, and build a community around my art. My unique style and engaging content resonated with many, helping me establish a presence in the digital art world.
Q2. Apart from Doodling, what’s your other passion?
Given how social media work deteriorates one’s attention span, I like to read longer comics, such as manga and graphic novels.
Q3. From whom/where do you get your doodle inspirations?
I draw my doodle inspirations from a variety of sources. Often, personal experiences serve as the primary source. I also find inspiration in the books I read, the art and photography I admire, and the interactions I have with people.
Q4. What are your thoughts on AI being included in Doodle?
Even though I haven’t done it yet, I find the possibility of including AI in doodling to be quite intriguing and full of potential. AI can offer new tools and techniques that can enhance creativity and efficiency, allowing me to experiment with different styles and effects more easily. However, it’s important to maintain the human touch and personal expression that makes each artist’s work unique. While AI can be a powerful ally in the creative process, the core of doodling—personal expression and the joy of creating—should always come from the artist.
Q5. What other creators do you enjoy watching
Mostly comedy, dog accounts & art creators. My favourite being Dharna in comedy. Dog account: @bullu_bow_wow and Art account: @martinamartian
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
I’ve seen the journey of content creation evolve significantly over the years. When I first started, the focus was mainly on posting static comics and illustrations, but it has now expanded to include videos, interactive content, and even live streaming. Social media algorithms and trends have also influenced how content is created and shared, encouraging more engagement and interaction with audiences. The tools available to creators have become more sophisticated, allowing for more experimentation and creativity. For instance, from digital drawing tablets to ipads, software and even AI tools have opened up new possibilities for illustrators and artists like myself. Moreover, the community aspect has grown stronger. Platforms like Instagram, YouTube, and Snapchat have made it easier to connect with other artists, share feedback, and collaborate on projects. Overall, the journey of content creation has evolved from simple, static posts to a dynamic, interactive, and highly connected experience.
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Kaashvi
@kaaashvi | Gaming & Lifestyle
Q1. How did @kaaashvi come into the world of content creation
– My gaming journey began during the COVID-19 lockdown in 2020 when I started playing Call of Duty Mobile (CODM) to pass the time. During one session, I matched against a prominent CODM Esports player who was streaming live. I played so well that he started accusing me of cheating on his stream, reinforcing the stereotype that women aren’t as skilled at gaming. Thankfully, I had recorded my gameplay, so I created a new YouTube channel to share my perspective and clear my name. That video gained a lot of traction and went viral, igniting my interest in gaming professionally. As my passion for gaming grew, I decided to leave my finance job in Singapore and join 8Bit Creatives, where they saw my potential and gave me the opportunity to pursue a full-time career as a gaming creator.
Q2. E-sports is now looked upon as a career option, your thoughts?
– Esports in India has made significant strides in the past few years, evolving into a legitimate career path. Major tournaments with large prize pools are now broadcast on mainstream television and streaming platforms. India even participated in the Asian Games last year, where Esports was included as an official medal event. One of the biggest milestones for Indian gaming was when our creators from 8Bit Creatives met with Prime Minister Narendra Modi to discuss the growth and future of the country’s gaming industry. It is an exciting time to be part of this rapidly expanding industry and to make a difference.
Q3. A memorable fan experience?
– I had a humorous experience that highlights how some people in India underestimate female gamers. At a recent event, I was at a stall checking out a new game when a guy began explaining the basics of Battle Royale games to me, unaware that I am a gaming creator. I let him go on for a while, but then my friend couldn’t contain her laughter and revealed that I had a YouTube channel. His reaction was absolutely priceless.
Q4. Instagram or YouTube?
Both serve different purposes, so it is difficult to choose just one. Instagram is fantastic for sharing moments from my everyday life and connecting with my fans on a more personal level. YouTube, on the other hand, is essential for live streaming and longer-form content, like gameplay videos and vlogs. I think they complement each other beautifully, and I use both to engage with my audience.
Q5. What other creators do you enjoy watching
– I follow quite a few creators, both within the Indian community and beyond. I obviously enjoy watching my incredibly talented 8Bit Creatives teammates because of their unique and relatable content. Outside of our organisation, I really like content from creators like Mythpat, Beast Boy Shubh, and Ryan Trahan. Then there are notable female creators such as Xyaa and Kydae, who are fantastic role models and have made significant strides in the gaming world.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
– Content creation, which began as a simple way to share personal stories or hobbies, has now evolved into a thriving industry where people can build careers by producing high-quality content. The large and loyal fanbases that creators have cultivated also allow brands to connect with their target audiences more authentically. In the gaming industry, creators have become trusted endorsers for both endemic and non-endemic brands. Apart from gaming, creativity across all sectors has surged with a greater focus on community engagement. As creators wield significant influence over their audiences, it is inspiring to see so many of them use their platforms to drive positive change in society. I feel proud to be a part of this community and witness its meteoric growth.
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Regaltos
@soul_regaltos | Gaming
Q1. How did @soul_regaltos come into the world of content creation?
I initially began my career in Esports with the original Team SOUL, playing PUBG competitively before the game got banned in India. When BGMI, the Indian version of PUBG, was introduced, it seemed like a second chance, but that too was eventually banned, which majorly impacted the Esports ecosystem in the country. That is when I knew I needed to expand my focus to other games. 8Bit Creatives played a big role in helping me transition into content creation. I started streaming, exploring different games on mobile and PC, and building my audience. As time went on, my streams gained popularity, and people started following me for my content, not just my Esports background. Now that BGMI is back and the Esports landscape is stronger than ever, I am balancing competitive gaming with content creation.
Q2. If not a professional gamer, What else?
When I was younger, I dreamed of becoming a professional cricket player, but those plans changed when I suffered fractures on two separate occasions right before my selections. This setback led me toward gaming, and I am glad it did because Esports gave me the opportunity to represent my country internationally, which was what I always wanted to do in cricket.
Q3. Console gaming or PC gaming?
I mostly stick with mobile gaming because that is where my Esports career began. If I had to pick between console and PC gaming, I would opt for the latter. I often stream various PC games, and I enjoy the diverse selection of games available.
Q4. A game you want to bring in real life?
Bringing Valorant to life would be the best thing I will do in my life. Imagining the beauty of its maps and living in such a reality would be so amazing. Players donning the agent’s outfit and facing the challenges of life with abilities, that is something I wish to experience in real life.
Q5. What other creators do you enjoy watching
I like watching a mix of creators. I enjoy watching Mortal, Goldy Bhai and Viper for their creativity and challenges. Their content is not only engaging but also pushes the boundaries of what gaming content can be.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
– The rise of gaming content in India, especially Esports, has been remarkable. A few years ago, if you told someone you could make a living from content creation and that too gaming content, they would have thought you were crazy.
It is wonderful to see platforms like YouTube and Rooter providing creators with a space to share their passion and connect with audiences around the world. Being part of this creator community is an honor, and I am eager to see the exponential growth of this sector in the years ahead.
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Shubham Gaur
@shubhamgaur09 | Right arm fast medium comic
Q1. How did @shubhamgaur09 come into the world of content creation
So, I was always a funny guy in the classroom, always enjoyed getting people’s attention, and always loved making people laugh. And yeah, I have been an attention seeker since school. And once the internet came in, I started watching other people’s videos like AIB and TVF back in 2013 and 2014. While I was watching all this content, I realized I could also crack similar jokes. Then, one thing led to another: I met a friend who was into videos, and he also helped me with the video part; that’s how I came into the world of content creation.
Q2. Describe your IPL association with LSG in one word
I would take more than one word to describe my IPL association with LSG: “A dream come true” because it has given me unparalleled access and an opportunity that I always craved, like watching cricket, not just watching but experiencing cricket from as inside as possible. So I’m living that dream there.
Q3. Why the name- 2Sloggers, and how did the idea of this podcast come up?
The name 2sloggers is a term used for someone who doesn’t play proper cricketing shots but just blindly slogs, like they play blind attacking shots. In Hindi, we have the term lapetu, which means someone who is not good at static cricket shots but slogs. He’s not a good batter, but he might end up scoring a few runs. So, all of us who are not professional cricket players but still play cricket are sloggers. So, it’s a term we thought many people would relate to. We are two sloggers representing all the other sloggers in the world, we are the voice of the people, and we speak our heart out like most of the fans in the country do. So, the name is also what people relate to, and the content we create is also what people relate to. That’s why we created our podcast called The 2Sloggers.
Q4. Your thoughts on creators now making a mark in OTT and Bollywood?
I disagree here slightly. I don’t think a lot of creators have made their mark in OTT and Bollywood. It is a dream sold to them because they have been nurturing it forever. As a result, most of them end up doing mediocre stuff. Bhuban Bam has made a couple of hit shows. He’s one of those who has made a smooth transition from being a creator to delivering back-to-back hit shows on OTT, but it is still rare.
Q5. What other creators do you enjoy watching?
I enjoy watching all of these creators from Mumbai, the Ourange Juice gang, and all of the creators who shoot and produce their videos cinematically. They have such good cinematic sense, even if they only have to shoot a tiny video inside their house. I try my best to create content that is only like that.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
I think my content creation journey has come full circle. I have created my own niche now. I now represent an IPL team. I get to work closely with the cricketers, which is a dream that I’m living. And if you talk about content creation in general, everybody is creating content today. So, almost everyone with creativity is now making full use of social media and putting it out there. A lot of people have become content creators over the years. And it’s just so good to see people pour their creativity out.
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RJ Kisnaa
@rjkisnaa | Versatility in a frame
Q1. How did @rjkisnaa come into the world of content creation
I was already into content creation but in a different format. Earlier, I was into theatres, then I joined radio as a copywriter and produced a few shows. While writing, I started making promo segments to launch RJs and worked on characterisation. Then, I introduced a character named Nandkishor Bairagi on RedFM. During the lockdown, when short format emerged in the world of content creation, the audience shifted their attention to video, especially short formats such as reels. So, I thought, let’s move on with the time and started animal dubbing, and people liked it because I was offering my content with proper storytelling.
Q2. Radio Jockey, a content Creator and now a Cricket commentator. What’s next for you?
I’ve done all kinds of work that I never thought I would be doing, be it a Bollywood movie, “Dange,” directed by Bejoy Nambiar, or a song by Sonu Nigam, who’s my favourite singer. I’m a part of the content creation world, and I’ve also worked as a cricket commentator, which was a great experience as I dealt with many hurdles, but I enjoyed everything I’ve done. In the future, I would like to make more music and come up with new songs in different genres and moods.
Q3. Why is Bing Bing Boo trending again and again, what is the secret?
The melody of Bing Bing Boo is catchy, and that’s the secret of its success. The school and college-going kids are vibing with the song. I’m blessed when it comes to making melodies like Bing Bing Boo or even my recent song, Escalator.
Q4. How did you come up with Dub Kendra, and did you ever think it would have been a hit series?
The name Dubkendra came from the Doordarshan’s Gumshuda Talaash Kendra, and Bing Bing Boo was one of the most loved outcomes of it. I don’t create according to a set plan, but I make sure it’s relatable to the masses. Also, I always make sure whatever I make, people should not go without having a laugh on their faces.
Q5. What other creators do you enjoy watching?
Ankita Sehgal, RJ Abhinav, Purav Jha and Rajan Arora.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
Congrats on your 18th anniversary! Creating content is a never-ending journey, and for me, making relatable content is always a priority. I want to stay as I am, whether I’m making music or creating content. I want to pursue the art of honesty, and I believe in going at my own speed.
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Sukriti Chaturvedi
@hisukriti | Relatable Content Machine
Q1. How did @hisukriti come into the world of content creation?
When I was a radio jockey in Delhi, and all the RJs were asked to make Facebook pages since Instagram wasn’t big yet. I used to edit and upload the best parts of my radio show as audio files on Facebook, but it didn’t get much engagement. One segment involved asking people on the streets for their opinions. I decided to have someone record a video of these interactions. The first video, shot in CP, Delhi, around Independence Day, got 75,000 views. Encouraged, I started making weekly videos about chai lovers, foodies, and Delhites. On Teachers’ Day, my video “Dialogues Teachers Say” got 24 million views on Facebook in a day. This success led me to upload videos on YouTube, initially weekly and then daily. Lastly, I joined Instagram and embraced reels.
Q2. How do you deal with competition in this industry?
I never thought much about it, but everyone making content is indeed in competition. Holding onto the audience and compelling them to follow you is crucial. It sounds cliché, but you are your competition. How is today’s video better than yesterday’s? Are you giving your audience something new, or just repeating yourself? In content creation, you are both the boss and the manager. You must analyze which videos did well and how your audience reacted. I believe staying true to yourself leads to success. Luckily, I haven’t met many creators who are full of competition and jealousy. The ones I have worked with really believe in the concept of coexistence, and we dont treat each other as competition.
Q3. What’s that one trend that you personally don’t like?
I kind of like every trend, but nowadays, they have somehow vanished. Earlier, there were weekly trends, and things used to trend like hotcakes, be it some dance or some music hook. Sometimes, I see trends where a food creator would make something on a dance trend, which seems very interesting. So, there’s nothing to dislike about any trend. And honestly, if you dislike a trend, you should turn it around in a way you like it.
Q4. Do any real-life experiences inspire your comedy?
I think comedy definitely comes from personal experience, observation, and environment. Trying to do something outside of that will come across as fake because you’re just copying, not drawing from your own experiences. This might work for a while, but it won’t sustain you long-term. I don’t find myself funny, and I say this in many interviews, but I make relatable content that appears funny to people. Even my radio show was based on my observations, which became a habit when I started making content.
Q5. What other creators do you enjoy watching
I like watching anyone who’s making content out there. Given the trolling and negativity, putting yourself on social media takes a lot of guts. Despite that, creating content requires confidence and bravery. I’ve started enjoying the snippets on reels, especially stand-up comedians doing crowdwork. I really enjoy watching that.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
With time, the audience has evolved, making it challenging to think of content ideas and cater to this evolved audience. Staying relevant is one of the challenges. Almost everyone wants to be part of content creation, including brands and creators, and it keeps evolving. A few years ago, people said YouTube would be the biggest thing in the next five years. Now, content creation is the biggest thing. Sometimes, I meet young kids who say they want to be YouTubers or content creators. This has changed, as it wasn’t a profession when we were in school or college, but it has become a legitimate profession now.
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Yuvraj Dua
@yuvraj.dua | Not your average Delhi boy
Q1. How did @yuvraj.dua come into the world of content creation?
So before COVID, I had been working at a media house where I used to do commentary for them, and I used to make content for them, four or five videos every day. So when I used to do that, I always felt I wanted to do this for myself as well. I used to make primarily informational videos for them, but I wanted to do something on my own that mainly covered entertainment. So when COVID-19 happened, I had a lot of time to ponder and think, and I learned my first video during the first COVID lockdown, and that felt like a great way to get the attention of hundreds of people every day. So yeah, I got addicted to the attention, maybe, and that’s how it started. Once I made one video and got a few comments and views, I really wanted to do it again and again, and that’s how it happened.
Q2. What’s your dream collaboration?
I don’t know if it counts as a collaboration, but it would be with Virat Kohli. He’s not just my favourite cricketer, but he’s my favourite celebrity, and I almost don’t want to meet him because my heart would literally stop, and I don’t want to die, but I will also die if I don’t meet him someday in whatever capacity in whatever professional or personal space. So yeah, Virat Kohli would be my dreamiest collaboration.
Q3. Content creator with 10 Million followers or debut film with your favourite director
I would definitely choose a debut with my favourite director because some things are above followers, engagement and views. I don’t know if I should say this, as it disrespects my profession. Still, I want to get rid of the shackles of checking my followers and engagement every day because it gives me a lot of anxiety. This constant state of anxiety affects my mental health as well. So one day, I want to wake up and be like, today I won’t check my followers, so I think a dream debut with my favourite actor or director would be a great way to do that.
Q4. What other creators do you enjoy watching
Other creators, I don’t know, but I can tell you what my feed is filled with right now or usually throughout the year. It’s these three categories mostly. One is cricket, which I am obsessed with. Then cats, there are a lot of cats in my feed. Every third post is a cat. It’s either a cat video or a cat meme. And the third is Pokemon. I am obsessed with Pokemon. So it’s Pokemon memes, videos, sketches, spin-offs, or something like that. So yeah, these three things are usually in my feed.
Q5. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
I think content creation has evolved in two ways, at least for me. First, I think in 2020 and 2021, I feel I could do one type of content for a long time, and it could still keep working for me, but now I feel it has become more and more important to reinvent myself again and again and do a new type of content and it necessarily doesn’t have to fall in one category in one type, it doesn’t have to be ranting type, it doesn’t have to be relatable type, it could be anything so to keep yourself and the audience both engaged I feel you should keep reinventing yourself in short vials, in short bouts. The other thing is the power and value of authenticity are increasing day by day. At the start of my creation career, I felt maybe, for a while, I was pretending to be something I was not and with time, with years passing by, I am becoming more and more myself on social media and in real life as well. So, overall, authenticity has been and will always be the key.
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Ankita Sehgal
@sahigal.ankita | Made Rishu a Household name
Q1. How did @sahigal.ankita come into the world of content creation?
I started my content creator journey with absolute luck. I didn’t think I planned on becoming one because I loved being in the back end. I never wanted the attention and everything. I was working at a radio station. I used to write. I was a copywriter, and I was a show producer. I remember writing videos for my RJs when celebrities visited our office. I thoroughly enjoyed my job. After I had left my job, I started writing for iDiva as a scriptwriter, and then fate kicked me to make the videos.
Q2. From all the characters you play, who is your personal favourite?
I think my favourite character is School ki Bhabhi because I think it was the first character I ever came up with, and it helped me gain a lot of fame.
Q3. Pick one, Delhi or Mumbai?
Anyday, Delhi, only for food and roads.
Q4. How do you make sure your content stays fresh?
I make sure I dont get bored of the characters I’m playing, but unfortunately, sometimes people like the characters that you’re getting bored of as a creator. So, you must write stories and make content that your audiences will not get bored of.
Q5. What other creators do you enjoy watching
I’m a big fan of cringe content, and I can watch it endlessly, but if you ask me about contemporary creators, then I love the works of @dharnaaaaa and @gorgeouspotaahto. In terms of art-based content, I like @neha.doodles.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
Over the years, content creation has changed the world. Today, everybody believes that they have a creator in them, which is a wonderful thing. We have a huge number of content creators out there, and I am really looking forward to seeing what more comes out of this space.
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Sanyam Sharma
@sharmajikabaddabeta | Fashion meets comedy
Q1. How did @sharmajikabaddabeta come into the world of content creation?
It was a long journey. It was the summer of 2018, so I was into theatre and decided to shift to Bombay to pursue my acting career. So I went to Bombay for six months, then luckily (read it fortunately) lockdown happened, and at that time, a lot of new content creators were emerging like Satish Ray and Rajesh Yadav and a lot of them, so I thought this is not a difficult thing to do, and they are not doing it right. So, I started creating content and created at least 15 to 20 videos. Then later, within two months, one of my videos went viral, and then I entered into this industry.
Q2. Fashion, lifestyle, Travel or Comic content, what do you enjoy creating more?
I enjoy creating comedy content more because it comes naturally. I find myself a humorous and a funny person. So, it’s very easy to create comedy content. I think it’s all about that tonality, your pauses and your take on a particular thing or situation. So I enjoy comedy more, but I want to enjoy fashion more because everybody wants to look good. Everyone wants to be appreciated for their looks, and somehow, it inspires people to look more good. And travel is something I wanted to do for a very long period of time but without money, you can’t travel. So now that I have some money and I can afford fashion, I am doing these 2 -3 things.
Q3. A travel destination on your bucket list?
Europe is on my bucket list. I want to spend at least 30 days there, going to small villages and cafes, sitting, thinking, observing, and writing.
Q4. A tech item you can’t live without, apart from your phone?
I can’t live without my phone, and apart from your phone, if you’re asking, then maybe a power bank because my phone’s battery has been low, always 5%, since my college days. So, power bank, maybe.
Q5. What other creators do you enjoy watching?
These days, I hardly consume any content, but creators like Shibani, Dolly, Kusha, and Govind greatly help to get to know what’s happening in the meme industry. So yeah, they are doing well, and their consistency inspires me a lot because I think I need to create consistent content, which I should work on, so these creators.
Q6. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
The content creation industry has been doing fabulous since the lockdown. Before that, many creators created content on YouTube and Instagram, but it became popular and mainstream after the lockdown only through Instagram Reels. So people are getting good work, they are getting recognized, and many people who want to get into movies are getting all the work they want to do. So it’s helping a lot and giving the creators good monetary benefits from their brand deals. Instagram appreciates the creators and does whatever they can to help them. In these past couple of years, many creator awards have been held. And this National Creators Award is a massive milestone in the creation industry. Our Prime Minister, Mr Narendra Modi, appreciated all the content creators. It was a huge step, so this industry will bloom more and inspire many people.
Loving the insights from @ourangejuicegang and @disha.madan! 🎉 From fun beginnings to juggling multiple roles, it’s inspiring to see how content creation has evolved. Here’s to more creativity and collaboration in the future! 🚀✨ #ContentCreation #18YearsOfExhibit #Inspiration