Ex : How did your content creation journey kick start?
I was in a very toxic and co-dependent relationship when lockdown hit, and I had no one to talk to, I had no friends, I didn’t like speaking to my parents, and my boyfriend at that time never had time for me. But I am a person who absolutely loves talking, so I talked to the camera, and I absolutely fell in love with it, and the rest is history.
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I always had this idea in my head about a perfect wedding, and just like Geet from Jab We Met movie, “mujhe bachpan se mujhe Shaadi karne ka bada shonk hain”. So, I made a reel on it, thinking about how I would react on my wedding day.
Ex : Any 4 creators you want to collaborate with in the future.
Rida Tharana, Bhuvan Bam and CarryMinati.
Ex : What piece of tech is your favourite.
Wireless earphones because nothing beats blasting Taylor Swift music in Mumbai locals.
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Download all my content, wait for the next big thing and then post it there. And while I try to gain an audience there, I would work a tech job.
Ex : Do you have an industry mentor?
I don’t have a mentor, but I look up to Taylor Swift.
Ex : Tell us about a project that you are the most proud of.
It’s not a project, but I did take my parents on a trip to Dubai; it was their first international trip, and it was the first time I felt proud of myself and my work.
Ex : Give us one or more hashtags describing you
#Rebel #raw #genz #bold
Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
When I was shooting my first few videos, my parents did not know about it; I was dressed up as a boy for my video, and my mom walked in. She saw me top to bottom 5 times, rolled her eyes, and left absolutely traumatised.
Ex : What’s the first-ever trend that you hopped on?
It was a funny TikTok trend about album covers.
Ex : What will the creator landscape look like in 10 years from now?
I believe this is only the beginning of the era of social media. In the next ten years, we will see exponential growth in the number of people making content and an increase in influencer marketing budgets when it comes to brands. However, right now, there are no metrics to detect the ROI of a brand campaign and track the impact/sales made by said influencer. This will change in the coming years as brands become more familiar with social media marketing. Once that happens, only the influencers who actually “influence” will be able to make money off social media, which will be very interesting to see.
Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube.
Ex : What’s the next big thing in the pipeline for you?
It’s a capsule collection with a very cool brand.
Ex : What is your dream project?
Someone wise side, do not tell your dreams to the world till they become true. So I will manifest in silence and tell you all as soon as it is done!
Ex : Advice you would like to give to budding creators.
Be yourself if you want to do this for a long time; otherwise, it’ll be too exhausting pretending to be someone you are not and do not be afraid to cringe.
