Category: influencex23

Ex : How did your content creation journey kick start?
Let’s take a tour down memory lane. Little Karishma used to wear her mom’s saree and makeup, would lock the door, stand in front of the mirror and imitate one of the grey characters of a daily soap, ‘Komolika’. That’s how RJ Karishma – the content creator, was born. As I grew up, radio happened, which was a huge learning curve for me. However, with time, I realised that the actor in me couldn’t go faceless any longer, and from there, thanks to Instagram, YouTube and Facebook, it was all about lights, camera, and action!

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
We all know how difficult it can be to come up with creative or new ideas, but this one suddenly popped into my head. I decided to take that idea and run with it.

Ex : Any 4 creators you want to collaborate with in the future.
Indian creators would be Bhuvan Bam and Ashish Chanchalani. I admire what they’ve done for the creator industry. Internationally, I’d love to work with Lilly Singh and maybe Mr. Beast someday.

Ex : What piece of tech is your favourite.
My iPad and I are inseparable. I write my content scripts, Facetime my favourite people and binge shows on it. In fact I can’t get on a flight without it anymore.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
If it does shut down, I will immediately start posting stories on Insta asking people to subscribe to my YouTube channel, where I will keep sharing content! So that I can keep the community alive.

Ex : Do you have an industry mentor?
Nisha Narayanan – CEO of RedFM has inspired me by her own success story. She has helped me make a better version of myself and take on challenges I wouldn’t normally attempt.

Ex : Tell us about a project that you are the most proud of.
The ICC World Cup last year in Australia was definitely memorable. I flew to the country, collaborated with over 10 international cricketers and even supported India in that victory over Pakistan!

Ex : Give us one or more hashtags describing you.
#Creative #Relatable

Ex : What’s the first-ever trend that you hopped on?
I don’t follow trends. I make my own.

Ex : What will the creator landscape look like in 10 years from now?
In a decade from now, you will see creators do the craziest things. You will see some as entrepreneurs, some as Bollywood actors, some writing their own shows and more. It’s a future I can’t wait for!

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m active on Instagram, YouTube and Facebook. Instead of diversifying my content as per the platform, I focus on making long and short-format content and then publishing it on the relevant platforms.

Ex : What’s the next big thing in the pipeline for you?
I can’t reveal much yet, but it’s big and something I’ve wanted to do for a while. Watch this space for more!

Ex : What is your dream project?
My dream project and the current project I’m working on are a little intertwined. You’ll hear from me soon!

Ex : Advice you would like to give to budding creators.
Find a way to be unique and stay consistent! These are by far the two most important things for any creator, budding or established.

Ex : How did your content creation journey kick start?
I started crafting YouTube videos centred around my art. At the time, I never fathomed that these humble creations would catch fire and go viral. No, my initial motive was simple – I just enjoyed sharing my art through video and creating tutorials that showcased my process. It was a labour of love, a hobby that I couldn’t get enough of. Soon, I got my family members involved, and our collaborative videos struck a chord with a growing audience.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
While visiting my ancestral village, I was in the cosy, familiar confines of my old house’s kitchen. In an impromptu moment, we decided to create a makeshift bonfire to ward off the evening chill. Little did I know that recording this heartwarming scene, featuring my mom and paternal aunt joyfully engaged, would lead to an astonishing 30 million views.

Ex : Any 4 creators you want to collaborate with in the future.
Bhuvan Bam, Mr. Beast and the iconic SRK.

Ex : What piece of tech is your favourite?
Drones hold a special place in my heart.

Ex : Do you have an industry mentor?
Drawing inspiration from Sandeep Maheshwari has been a profound influence on my life. I am incredibly fortunate to have had the opportunity to meet him in person.

Ex : Tell us about a project that you are the most proud of.
At the beginning of my YouTube journey for my art channel, I needed more money to buy good-quality raw materials. I used to use 5-10 rupee pencils. After a ton of savings, I finally collected 400-500 rupees to buy an imported Japanese pencil to create content. Eventually, I collaborated with the same brand of pencils and had my face and name inscribed on its packaging.

Ex : Give us one or more hashtags describing you.
#Vlogger #Traveller #Family

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
During a visit to Chandigarh, my team and I were on the lookout for a hotel to stay in after a day of shooting. It was during this time that a young fan spotted me outside the hotel and, in a sheer moment of excitement, stumbled and fell. To my surprise, I witnessed the child’s parents scolding him for this accidental tumble brought about by his overwhelming enthusiasm. I felt a profound mix of sympathy and awkwardness as I approached them. In an attempt to make amends and ease the situation, I took a photo with the young fan and extended my apologies to his parents.

Ex : What will the creator landscape look like in 10 years from now?
In a decade, the creator landscape will be a thrilling evolution of what we see today. Vlogging, which has already become a powerful medium for storytelling, will continue to thrive. Advanced technology will offer audiences even more immersive and interactive experiences. We might see the emergence of augmented reality vlogs or holographic vlogging, blurring the lines between real and virtual worlds. Additionally, creators will likely be more diversified in content and their collaborations, bridging gaps between different genres and cultures. The vlogging community will become a global tapestry of voices, offering viewers a broader array of perspectives and stories to enjoy.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube the most.

Ex : What’s the next big thing in the pipeline for you?
Well, I have a couple of things in the pipeline that will be big in the coming few months. I can’t stay much, but it would be enormous.

Ex : What is your dream project?
My dream project involves meeting Shah Rukh Khan and collaborating with him on a captivating video.

Ex : Advice you would like to give to budding creators.
For budding creators, my advice is simple. Be yourself, keep trying new things, and don’t give up. Success takes time, so stay persistent.

Ex : How did your content creation journey kick start?
My content creation journey started with a passion for creating content and helping people.

Ex : Any 4 creators you want to collaborate with in the future.
I’ve shot a video with Mr. Beast, but I would like to collaborate with him again to shoot something funny. Besides him, I would like to collaborate with Manish, Jiya and my brother Nischay.

Ex : What piece of tech is your favourite?
AI is quite fascinating.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I will go on vacation with my family, or maybe I will spend time in my room sleeping.

Ex : Do you have an industry mentor?
I look up to many people but don’t have a specific person as a mentor.

Ex : Tell us about a project that you are the most proud of.
I’m proud of every project I’ve been part of because every project needs hard work, and I’ve tried to give my best.

Ex : Give us one or more hashtags describing you
#fukrahun

Ex : What’s the first-ever trend that you hopped on?
I’ve hopped on many trends during the lockdown phase.

Ex : What will the creator landscape look like in 10 years from now?
I think in 10 years, other industries like Bollywood or maybe Hollywood would admire the works of content creators.

Ex : What’s the next big thing in the pipeline for you?
A lot of things are in the pipeline, but due to certain reasons, I would prefer to keep them as a riddle, but exciting things are coming soon.

Ex : What is your dream project?
I have a lot of things on my mind; I’ve just started the journey and have many dreams to accomplish.

Ex : Advice you would like to give to budding creators.
People will always judge you and your choices, but you should learn to ignore them and work hard.

Ex : How did your content creation journey kick start?
It was in 2013. I was writing codes for my college. So I thought, why not just make videos of those codes, as they were not available anywhere. I thought making a video of them would be of a bit of help. So that is how I started making videos.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My most viral short is the one I made with my manager, Anushka. It was a parody of all the TikTok videos.

Ex : Any 4 creators you want to collaborate with in the future.
I would love to collaborate with Ashish Chanchlani and Bhuvan Bam. Internationally, I would love to collaborate with the Sidemen KSI and LazarBeam.

Ex : What piece of tech is your favourite.
I think my favourite piece of tech is my PC and mic.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I wouldn’t be worried, as most of my Instagram followers are YouTube subscribers. I love Instagram, but still, I’ll not be very concerned.

Ex : Do you have an industry mentor?
I don’t have any, but I have friends who work in this field, and I talk to them for advice. Besides them, my manager, Ankit, is also very helpful; he has a lot of industry experience.

Ex : Tell us about a project that you are the most proud of.
I love all the videos from the series of Chaggan Vlogger and Bhool Bhulaiya that I have made. I’ve also done a few sketches for Hotstar that I’m proud of.

Ex : Give us one or more hashtags describing you
#nohashtag #lassan

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
Yeah. So, the videos that we made with the DJ Mrunal, Dhinchak Pooja and Puneet Superstar I wanted to put in the video, but we couldn’t because of possible chances of controversy.

Ex : What’s the first-ever trend that you hopped on?
Dhinchak Pooja was trending at the time when I started making videos, and it was the first trend I hopped in.

Ex : What will the creator landscape look like in 10 years from now?
In the next few years, we’ll have many creators, and the audience will be shared, and as a result, they’ll be the king.

Ex : What are the platforms you are active on – how do you decide what goes where?
YouTube, Facebook, Instagram and Snapchat. I don’t have any specific preference, but I do use Instagram for more personal stuff.

Ex : What’s the next big thing in the pipeline for you?
I am planning a big show, and there’ll probably be a web series.

Ex : What is your dream project?
I do not have any dream project as of now, but the project I talked about earlier is going to be huge, and I’m very excited about it.

Ex : Advice you would like to give to budding creators.
Try to make something unique, as everybody is making content. Don’t worry about the view count; keep making content because you only need one viral video.