How Big is Lamborghini? – The outcome of revenge

How Big is Lamborghini? Big enough to get all the attention of the people passing by and fit persons as tall as 6’2″ with the exception of the Convertible Lamborghini Huracán. The company came into existence as a challenge and emerged within a short period as a luxury car maker that manufactures expensive cars that offers luxury style, high speed, and advanced technology.

If there was no Ferrari, there would be no Lamborghini

Ordinary people think only about how much they will hurt others in revenge, but very few people think first about how much they will benefit from revenge and then take steps. Ferruccio Lamborghini, the founder of Automobili Lamborghini, was one of the few. The visionary behind Lamborghini cars was born on 28th April 1916 in a farming family in Renazzo So Cento, Ferrera, Italy.

Since early childhood, he has been keenly interested in mechanical equipment used for farming rather than agriculture. Later on, when World War II was at its peak, Ferruccio was drafted into Italy’s Royal Air Force, where he served as a mechanic. He was posted at the Italian garrison on the island of Rhodes, an isolated area where he learned to repair broken-down cars, motorcycles and trucks with reused parts.

After the end of World War II, he was taken prisoner when the island fell to the Englishmen. He returned to his home after a year and opened a garage in Pieve di Cento. In 1947, he recognised the emerging market for farming equipment and developed the first-ever Lamborghini tractor, named Carioca, which he made from parts of a former military vehicle and engines and differentials from ARAR centres.

Ferruccio founded Lamborghini Trattori in 1948 to design and build tractors, and soon it became one of the largest agricultural equipment manufacturers in Italy. The tractor company helped Ferruccio to become a successful entrepreneur in the midst of Italy’s post-economic boom, and his increasing wealth granted him an opportunity to purchase expensive cars such as Maserati, Mercedes-Benz and even FERRARI.

Here comes the revenge!

In 1958, Ferruccio Lamborghini bought his first expensive car, the Ferrari 350, and in the next few years, he bought a few more Ferrari cars. However, for a long period, he was not satisfied with the performance of the Ferrari cars as they were noisy and rough to handle. He was fond of the Ferrari, and out of concern, he decided to meet Enzo Ferrari, the founder of the Ferrari cars.

Back in the 1960s, Ferrari was one of the few car manufacturers in the world who were popular for making the best sports cars, and its founder was infamous for his pride. When Ferruccio met Enzo Ferrari in person and talked about a few design suggestions and the pitfalls of the Ferrari cars, he received a notorious reply from a Ferrari owner “Let me make cars. You stick to making tractors.”

Ferruccio Lamborghini felt insulted as well as humiliated; who would not? The back-answer encouraged Lamborghini, and he decided to start his car manufacturing company along the lines of “to make a perfect car”. He hired Giotto Bizzarrini, who had designed some of Ferrari’s most recent engines at the time, and engineers Giampaolo Dallara and Giampaolo Stanzani. And this is how the great rivalry began.

The G in the Lamborghini stands for Guts

The man behind the Lamborghini established the Automobili Lamborghini in 1963 to prove Ferrari wrong and manufactured the first-ever Lamborghini car – the 350 GTV in a mere four-month time. The car was unveiled at the 1963 Turin motor show without an engine as the engineers encountered a problem with the planted engine and decided to place bricks under the hood. Gutsy, isn’t it?

Valuation

Being a fan of Lamborghini, people always think working at Lamborghini would be an outstanding achievement, but it’s fun and games until you know the rules of working with Lamborghini. Definitely, Lamborghini is one of the most attractive employers in the world, and the employer takes good care of its employee’s well-being in and outside the workplace.

The company assembles around 20 cars daily and has delivered over 5,090 cars worldwide (Urus SUV contributes half) in the first half of 2022. Being particular, Lamborghini has seen massive growth in the Indian car market, with sales of 69 cars in 2021 alone. Thanks to Urus, which accounts for over 80% of first-time Lamborghini buyers in India.

Lamborghini employs over 1800 people who work in 3 shifts to keep up with tight deadlines. The ownership of the company has been changed three times since 1973, and currently, it is owned by the Volkswagen Group through its subsidiary Audi. The ex-President of Bugatti Automobiles, Stephan Winkelmann, has been the CEO of Lamborghini since 2018, and the company is currently valued at $11 billion.