Just as the Mahindra BE 6 is ready to hit Indian roads, Krafton India and Mahindra have announced a collaboration, bringing the electric SUV into the virtual battlegrounds of Battlegrounds Mobile India (BGMI). Starting January 16, players will be able to experience the sporty BE 6 within the game, complete with themed items, special rewards, and an opportunity to win the real SUV.
Virtual Meets Reality
This partnership marks the first time an electric vehicle has been integrated into BGMI. Players can explore exclusive in-game items inspired by the BE 6, such as Quantum and Chrono Charge Suits, Volt Tracer Guns, and the Neon Drop BE 6 Parachute. Other collectibles include the Flashvault BE 6 Backpack, SparkStrike Pan, and more. Special missions will offer unique prizes like Mahindra Event Crates and gifts.
Chance To Win Real Mahindra BE 6
Adding to the excitement, players have the chance to drive home a real Mahindra BE 6. To participate, they must complete in-game missions at the Mahindra BE 6 Exchange Centre to collect ‘Nitro Wheels’ and redeem them for Mahindra Event Crates. In order to participate, gamers will need to create a short video of 10 to 30 seconds showcasing the BE 6 in BGMI, post it on Instagram or YouTube, tag the official accounts of BGMI and Mahindra Electric, and use hashtags #BGMIxMahindra and #UnleashTheCharge.
What the Brands Say
“This collaboration marks a major milestone in Krafton India’s efforts to deliver truly immersive and localized experiences for Indian gamers,” said Seddharth Merrotra, Head of Business Development at Krafton India. “Mahindra’s innovative BE 6 aligns perfectly with BGMI’s futuristic universe, offering players a new dimension of engagement.”
Also Read: Mahindra’s Foray Into The Future: Exploring The Future Of Electric Mobility With The BE 6e And XEV 9e
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., added, “By merging automotive excellence with gaming innovation, we aim to captivate India’s tech-savvy audience with the thrill of adventure and cutting-edge experiences.”
About the Mahindra BE 6
Built on Mahindra’s INGLO architecture and powered by MAIA, the BE 6 is designed for thrill-seekers who value adventure and innovation. The electric car comes with 59 kWh or 79 kWh battery pack options and boasts a range that can vary from 535 to 682 km. Using a 175 kW charger, the car can charge from 20 to 80% in just 20 minutes.
The Mahindra BE 6, along with the less sporty but equally powerful XEV 9e, is set to hit Indian roads this March, but test drives for the vehicles have already commenced in major cities. Mahindra plans to commence bookings for both cars this Valentine’s Day. Those who can’t wait until those dates can jump into BGMI from January 16th onwards to experience the car in its virtual form.
