Amazon has brought Alexa to a new level with Alexa+, a next-gen AI-powered personal assistant that is smarter, more conversational, and incredibly capable. Built to make it easy for you to get things done, Alexa+ is available for free for Amazon Prime members and introduces an all-new intelligence into your life.
An Amazon Echo during an unveiling event in New York, US, on Wednesday, Feb. 26, 2025. Amazon has rebooted Alexa with artificial intelligence, marking the biggest overhaul of the voice-activated assistant.
Smarter and More Conversational
In contrast to conventional voice assistants, Alexa+ sounds like it’s meant to be conversed with. Whether you speak informally, use slang, or pose sophisticated questions, Alexa+ gets it just like a human assistant. It’s more intelligent at processing information, enabling you to summarize things, get organized, and have more meaningful conversations. From acquiring new skills to controlling your smart home, Alexa+ can do it all just ask.
Turning Conversations into Actions
What distinguishes Alexa+ is that it can do things. Running on Amazon Bedrock’s huge language models (LLMs), Alexa+ interacts with thousands of devices and services. It can:
- Control smart home devices.
- Make reservations.
- Play music on Amazon Music, Spotify, Apple Music, and more.
- Order groceries.
- Remind you when tickets become available.
- Notify us when visitors or package deliveries are using Ring.
In addition to basic tasks, Alexa+ brings agentic features, enabling it to perform tasks on its own. Want to repair your oven? Alexa+ can look up a repair company, schedule an appointment, and alert you when it’s booked all without you having to lift a finger.
A Personalized Experience
Alexa+ keeps track of your likes, so each time you interact with it, it’s personalized just for you. From your favourite foods, birthdays of family members, or previous purchases, Alexa+ can recommend restaurants, remind you of special dates, and even suggest gifts. You can also upload files, emails, and images for Alexa+ to scan, summarize, or take action on.
Your Smart Home, Smarter Than Ever
With more than 600 million Alexa-enabled devices, Alexa+ makes home management a breeze. You can:
- Move music across speakers.
- Use voice to control Fire TV.
- Use Ring cameras to monitor deliveries or pets.
- Receive proactive suggestions, such as leaving work earlier because of traffic.
- Available Anytime, Anywhere
Alexa+ is not limited to the home. Take it with you wherever you go. Access it through:
- Echo devices.
- The new Alexa+ mobile app (iOS and Android).
- A browser experience at Alexa.com.
Switch between devices seamlessly, and Alexa+ will keep track of the conversation flow, providing a seamless, unbroken interaction.
Security and Privacy First
Amazon has designed Alexa+ with security and privacy as the top priorities. The Alexa Privacy Dashboard puts control in users’ hands, and Alexa+ operates on AWS’s secure platform. Your data is safeguarded while providing a seamless AI experience.
Free with Prime Membership
Alexa+ is $19.99 per month, but Prime members receive it for free. This is yet another added benefit of Amazon Prime, which already offers rapid deliveries, exclusive discounts, Prime Video, Amazon Music, and discounts on staples.
Final Thoughts
Alexa+ is more than a helper it’s a robust AI that simplifies life. Whether you require assistance managing your home, planning something, or searching for information, Alexa+ has your back. With state-of-the-art AI and in-depth personalization, Alexa+ is the voice assistant of the future. If you’re a Prime member, you’re receiving this game-changing tech as a bonus.
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