On the heels of the launch of the new iPhone 16 series, Australian accessories brand STM Goods has entered India through a partnership with Vijay Sales. Its range of premium products not only includes iPhone and iPad cases, but also ‘Made in India’ dual USB chargers that will all be available to buy across Vijay Sales retail outlets across India as well as the retailer’s online store.
STM Goods took root in Australia way back in 1998 and has since grown to have a worldwide presence with the motto of improving how people protect and carry their precious daily cargo. The range of accessories crafted by the brand includes laptop bags, packs, fitted cases, and more.
In fact, cases crafted specifically for the newly launched iPhone 16 series are already available via Vijay Sales. Cases from its Focus Collection feature special contours and flowing sand patterns on their rear surfaces, creating a premium vibe.
Among them is the Relax case, which has a glowing sand pattern given to it by the company’s proprietary Focuscape flowing sand technology. It’s made from high-quality polycarbonate material that gives it tremendous impact-absorbing capabilities. There’s also the unique Roll case (pictured above) for the iPhone, which is designed to help you relax throughout the day. To serve this purpose, it has a fidget spinner-like ring on its back that spins easily. Moreover, it also comes with a 360-degree rotating kickstand that can be used for setting the iPhone down in landscape and portrait modes, with the latter serving as a great aide for clicking selfies. Lastly, there’s the Reawaken case, which is known for its captivating contours that give it a distinctive grip and a mesmerizing look. Needless to say, all three cases support Apple’s MagSafe wireless charging standard.
In addition, buyers in India will also be able to purchase STM Goods’ premium iPad Cases. The Dux range of cases is geared towards students and features high-end durability for rough everyday use. There’s also the Studio range, which bears a lightweight design for easily carrying the tablet around. Lastly, there’s the OPP range of iPad cases, which is geared towards entertainment buffs, as it comes with an origami cover that gives it a vertical or horizontal stand. Apart from all this, STM Goods has also brought its ‘Made in India’ dual USB chargers to India.
Faiz Rahman, Director, STM Goods India, said about this launch, “We’re very excited to tie up with Vijay Sales, as our ongoing expansion strategy to strengthen our retail presence in the India market. As India’s leading retail chain brand, their commitment to offering quality products with a strong retail footprint, aligns perfectly with our vision to provide quality products to tech enthusiasts and professionals.”
The timing of STM Goods’ entry into India spells good news for expectant iPhone buyers who will be making their purchases via Vijay Sales. All the new iPhone 16 models are available across India right now, and most retailers are offering their own sweet deals with them.
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The entry of Australian brand STM Goods into the Indian market is an exciting development for tech enthusiasts and consumers alike. Known for their high-quality tech accessories, STM Goods can bring fresh innovation and design to India’s growing market. This expansion could also enhance competition among local brands, leading to better products and prices for consumers. Moreover, it reflects the increasing globalization of tech brands and the demand for reliable accessories in India. It will be interesting to see how STM Goods adapts its offerings to cater to local preferences!
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